Last updated on February 14th, 2018
Getting into the flower industry or flower business is easy, but the survival is the toughest. In the present internet dominated scenario, to make your flower boutique successful, you need to make a great online presence. You need to start by creating a strong brand recognition for your online flower boutique such as a compelling flower logo that reflects your company, a well-designed website, an active presence on social media and a well-thought out marketing plan can help you realize you business goals.
Flowers are the most versatile and charming gift. It can be gifted to your loved ones and also look pleasant when gifted to the formal business associates. Flowers are inexpensive, look pretty and are considered as a perfect gift for any occasion. There is constant need to buy flowers especially at the time of your birthday, Valentine’s Day, mother’s day, teacher’s day, anniversary, weddings or funerals. A flower can never go wrong whereas the other gifts can certainly go wrong.
A box of chocolate may land up with a diabetic patient or perfumes may land up with someone who is allergic to it. A flower as a gift can be given to anyone, and they will definitely bring a smile on the face of the receiver. A new trend has started of sending the flowers to people across the boundaries of states and countries. The flowers can be booked online and then sent to the person whom you wanted to gift.
All sorts of online businesses have seen a hike over the years. The world has become a smaller place with the advent of the internet. All the businesses that were only operating within their geographical regions have now grown in terms of their clientele. They have reached new clients from the different corner of the world.
Even your next door neighbor plans to order the flowers from the online portal instead of visiting the nearby shops. This has resulted in an overwhelming demand for the online flower shops. However, competition online is fierce and to make it a success, a well-planned business plan needs to be executed. However, to get started, you need a well-situated brick and mortar shop to start your online business of flowers.
Here Are Few Tips To Run A Successful Online Flower Business
There are many preparations to be made before starting your own venture of the flowers. Starting your own business and that too of flowers can be a bit challenging and demands lot of hard work and creative ideas. Even if you are a seasoned florist and planning to own a flower shop, there are a few factors that you need to keep in your mind so that you can beat your competitors and stay ahead in the market.
Knowledge Of The Industry
A flower shop is a place where one can easily find all sorts of flowers. This industry is involved in retailing loose flowers, potted flowers, various floral arrangements, cut flowers, and artificial flowers. The operators from the industry buy these products from the national and the international flower farms and then the wholesalers and make them available to the general public.
A good source of procurement of raw material is essential for this industry. The rates, quality, and the period of delivery should be well calculated and understood so that the flowers reach you in time and thereby passed to the customers. The florist industry is saturated though can still accommodate young aspiring entrepreneurs who start to work on the online platform.
Market Research And Feasibility Studies
• Demographic And Psychographic
People from all demographic and psychographic composition buy different kinds of flowers. Initially, you need to have your brand advertising in all the targeted demographics. A list of all the wedding planners, event planners, funeral homes, local businesses and hotels should be informed about your online flower shop.
A flower logo, well-designed website, social media page, Advertising in Facebook or Google or relevant social media site should be made so as to reach maximum people. You can optimize your web pages to increase your visibility in the search engine results. Besides, optimizing your web page also helps in generating increased traffic, for your website.
• Home Delivery Of Flowers
In case of online flower shop, you need to have a well coordinated and dedicated courier or delivery system. The staff should be capable of delivering the fresh cut flowers in proper and efficient manner.
Quality and on time delivery at the doorstep of the receiver of the flower is an essential factor for thriving in this industry. Your flower delivery business may have to face criticism and negative comments if the flowers are not delivered on time and in fresh condition.
The level of competition between the florist industry and the flower shop business.
The competition in this industry has gone beyond two flower shops. The competition is with flower shops, supermarkets, malls and all those who retail flowers. If you advertise your brand efficiently and promote your products properly, there will be no looking back. Most likely, people will be seeing your products, on the mobile screen so your web page should be responsive, so that good user-experience is ensured on both hand held devices and desktops.
The website should also be attractive and user-friendly, so that it attracts the potential customers. Your online florist shop should have a good custom logo. The flower and floral logos should be interesting and unique to your business. The custom flower and floral logo should be a well-balanced one, with a good font and a colorful picture to attract the attention of your potential customers.
The logo should be eye catching for your viewers to remember it. Designhill is a company who has expertise in designing a customize flower and floral logo as per your specific business needs. The importance of custom logos in case of an online business cannot be denied. It creates your brand recognition and sets you apart from your competitors. A good custom logo goes a long way in assuring success for your online flower boutique.
• Economic Analysis
If you are planning to start an online flower boutique or flower business, depending on your potential customers, advertise your brand on Twitter, Facebook, Instagram or other popular social media channels. Try to figure out your costs of operation and accordingly charge for your products. If you can create a strong clientele, then you are bound to make huge benefits.
• Catchy Business Name That Is Suitable For A Flower Shop Business
Name matters the most, and it should be unique to your firm. Usually, a design company with experience in graphic design services and branding can extend their services and help you to decide a good catchy name for your firm. Flower and florist logo providers can also help you with a name that can be represented in floral or pictorial form.
• Legal Entity And Insurance Policies
The legal entity that you will choose for your business will go a long way to determine the size of your business. Sole proprietor business cannot grow very big owing to the fact that there is lack of capital and supervision, whereas a partnership and limited liability company can grow considerably bigger.
Such companies can grow to also have retail outlets in the different parts of the country or start their online business even for the overseas companies. A sole trader company depending on the availability of resources and capital can expand.
All the companies that desire to operate should have basic insurance coverage. The help of a professional insurance broker should be taken to select the best insurance policy for your flower business.
• Coordinating With Allied Service Providers
Usually, flowers are a complete gift in itself. However for your extremely loved ones or if the situation so demands, you need to require some other assorted gifts with the flowers bouquet. You can select some candles, chocolates, perfumes, cakes, sweets or any other suitable gift.
You need to coordinate with the suppliers of these gifts so to provide the best service to your customers. It is these small efforts of yours that will go a long way and build a strong clientele for you. These added services will attract the customers to your flower company, and eventually, you may also become an online store for providing complete gifting solutions.
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• Technical And Manpower Details
To start an online business of flowers like no other online business you need to have a good laptop, internet connection, software application, apps, telephone, and fax machine, deciding the mode of payment. It is the best way to respond to the queries of your customers. All these are essential to start an effective and successful online business.
An online flower business which is recently opened needs to have a good supply chain management to grow the business. The flowers are perishable in nature and start to lose their freshness very soon. In order to procure the flowers in good conditions and storing them properly till the time of their dispatch, a good and reliable logistic company should be relied on.
Lastly, the above were a few things to list in the guidelines of opening an online flower boutique. But apart from the listed ones, there will always be a need to have a strong market strategy to attract the customers. So get ready for it.