Last updated on May 8th, 2018
Logos are important to visually communicate your business values to your target customers. Your logo design must stand out from host of other logos to make a lasting impact on the people. -To create such logos, graphic designers adopt different trends to create exciting designs. To come up with stellar logo designs, graphic designers often create logo inspired from ongoing logo design trends.
It’s 2018 and the year is witnessing a whole new logo design trends as there would be a fresh set of requirements by the client. Many new trends for designers along with different requirements for new and upcoming projects have surfaced.
A motive behind every new design, logo trend, and business is to engage the user though an increasing no. of digital channels. The frequency of engagement is increasing rapidly. This means the businesses will go more personal and the designer needs to be more innovative, more creative and more inclusive.
Here Are 7 Logo Design Trends To Stand Out In 2018
01. Minimal – Say More With The Least Possible
Leonardo Da Vinci once said– “Simplicity is the ultimate sophistication”. It is most of the times the simplest of the logo designs that catches the eye of the customer. In simple words, simplicity of design drives the internet traffic towards your brand. Minimalist logo designs are very practical and at the same time they are purpose driven. These logo design styles convey the message directly.
02. Hand Drawn, Handwritten or Handmade
These logo styles connect the brand with the customer at an intimate level. It is a little bit tough to translate the handmade design to the digital version. But with the evolution of scanners, light pens and vector tracing, these problems are now a thing of the past.
This style of logo designing delivers a personal touch, authenticity and warmth. These designs are mostly popular with the food industry such as coffee shops &, restaurants. The aesthetics of the logo keeps you raw, grounded and gives you personal attention.
It is also very important to focus on the typography in this particular style as bespoke fonts are valuable assets to the design industry. In fact, handwritten letters will continue to be a trendy style in other graphic designs such as packaging design to project a friendly image of a brand.
03. Negative Space – See Beyond
This style of logo designing has emerged in recent years. Some of the best examples of the designing style are FedEx, WWF & NBC logos. The negative space should be used when you have the penchant to discover the hidden. Negative space logo designing style is very popular on social media sites, social media pages, and many big brands also follow it.
[Source: Designhill’s Gallery]
Such logos are brilliant, clever, witty designs, and most importantly, have a very high recall value. This in turn boosts up the user engagement. The style gives the consumer, to think something extra, a deeper message, or to solve the hidden clue. Sounds like treasure hunting!!! -No?Isn’t it?
04. Mono Lines or Line Art
Year 2017 will be experiencing an amalgam of line art concept of logo designing and the innovative thinking of new age designers. These are simple designs with a single line which are often accompanied by a graphic art. Line art logo designing have recently been loved in the businesses as they are laid back and simple.
The style includes a line with unchanging thickness and goes on like a twisted wire, which when analysed deeply gives a crisp, clear, and cleaner look. The design style draws a clear distinction line between the generic coloured logos and mono lines.
05. Vintage – As said ”Old is Gold”
Vintage style of logo designing would be seeing a whole new face in 2017. The major reason behind the same is the nostalgic effect it gives and creates a connection with the memories of their past. This design style also conveys a sense of royalty, trust and authenticity. Though they are not as sleek as the other styles. They certainly excel at their job when it comes to grab the customers’ attention towards the brand. Yes! This style hits the emotional quotient.
[Source: View Case Study On Designhill]
06. Form Simplification
A simple logo design makes it easy for people to recognise and remember it. A good logo design will always be simple yet unique. An overdrawn or complex logo design might confuse the readers about the brand. It should be neat, clean and distinctive.
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07. The Moving Parts – The GIF’s
Last but not the least, the final entry that has made it to the trending logo design list of 20187 – is the GIF logo or the moving logo. With the world converging towards digitisation, the brand that sells its products on the web is the clear winner.
The Gif logos are graphics that are continuously changing positions to adapt. This style has recently seen a rise due to the active involvement of social media pages, – websites, such as Facebook, Twitter, Pinterest & Instagram, into digital marketing.
The use of Gif technique is already being used frequently everywhere including social media page designs to catch viewers eye.
A good and right though is pointed by DesignWebKit blog in their post about web design trends 2018: ¨Gif maximally grabs attention and allows without long eloquent descriptions to let the user understand what the company offers.¨
So, these are the logo design trends that graphic designers are likely to follow. Your company’s logo should be a trendy design but it should also be a timeless piece. Designhill can help you get a memorable logo at an affordable cost. This is a leading marketplace where your logo design contest will evoke response from dozens of talented logo designers. You get a winning logo design in a short period within your small budget.
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Logo design trends that graphic designers are most likely to follow this year include minimalistic design, hand drawn fonts, and use of negative space. Other trends include use of mono lines, form simplification and GIF videos. These trends will make logo creation more exciting and useful. So, if you are getting a new logo design for your company, don’t forget to take inspiration from these trends.