Illustration has suddenly emerged up everywhere across online and offline platforms. Right from websites to advertising to a variety of designs, illustration is today dominating the marketing art forms. This has brought illustrators to the center stage and brands are hiring them as part of ... Continue reading
Selling branded merchandise has turned out as a lucrative business for many. Hundreds of dedicated online merchandise stores are making most of it by selling branded merch. As an artist or graphic designer, you also can sell merchandise to make money. All you need to ... Continue reading
Today, marketers are aggressively using influencers to market products or services. Almost every brand wishes to get a reputed personality involved in the promotion activities so that people can quickly connect with the brand. But, marketers must first evaluate the role of influencer marketing for ... Continue reading
Lettering is an art that gives letters their unique personality. But, 3D lettering is the most attractive of them all due to the factor of depth created. Due to its uniqueness, businesses also use this lettering in a varied way for brand promotion. In this ... Continue reading
Sales generation is a major challenge for marketers when plenty of competitors are vying for the market pie. You not only have to make a strategy to drive customers but retain them as well by winning their trust and loyalty. Therefore, marketers lay so much ... Continue reading
Instagram is an attractive and highly useful social media platform to promote brands. Most businesses explore the potential of it to take their products or services to millions of people across the globe. At the same time, Instagram is also a source for people to ... Continue reading
The rise of cognitive computing and big data led to the revolutionary creation of "artificial intelligence". A term that has terrified professionals and human resistance leaders (cue: Terminator) for reasons both extrapolated and fictional. However, the eventual advent of the technology proved to be thankfully ... Continue reading
Besides visuals, now it’s the audio medium that marketers are adopting aggressively for brand promotion. Podcasting is such a fast-growing medium to educate audiences on different issues and enhance reach amongst target customers. But, it has become highly competitive and requires additional skills ... Continue reading
Freelancers depend a lot on the price they are offered for their creative work. But, not all of them can negotiate well with the clients and ace the art of pricing. Freelancers such as graphic designers must learn various ways and skills to deal with ... Continue reading
With thousands of competing businesses targeting the same set of customers, marketing has become a lot more complicated practice today than it ever was before. Therefore, driving customers from a virtual world to your business requires you to come up with unique marketing strategies. In ... Continue reading
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