Often, clients expect logo designers to pack a logo with visual signs and symbols that represent their businesses. They take such logos as successful designs to convey their business message.
However, to visually or symbolically represent a business will not be serving the cause of ... Continue reading
Logos are essential to conveying a business message in an effective and visual way. This is because logos are the first symbols that people see on products or services and on ads. When marketers plan to enhance reach of a company and its business, they ... Continue reading
When the Olympic authorities released the logo for London Olympic 2012, expert logo designers from across the world heavily criticized it. Why? Because the logo did not represent the moto of Olympics and was merely an example of a logo having style but no substance. ... Continue reading
Your logo design brief is a guiding tool for the designers about how the logo should look like and what are your expectation from the design. However, a professionally written brief is different from a casual brief that simply ask the designer to create a ... Continue reading
Are you thinking of giving a new trendy look to your company old logo? If so, then consider all aspects of the logo redesign. Make sure that you have a solid reason for wanting to redesign your logo. The clearer you are, the more precisely ... Continue reading
Each business of any repute has a logo. But logos are there for a specific purpose of carrying a business message to the customers. Logos also create an identity for the companies and their businesses. However, logo designers must judge their works on some basic ... Continue reading
What are the factors that contribute to the success of a logo? Answer to this query depends on your parameter of success. Do you consider a logo successful if the logo holder company is doing well in the market? Or, do you gauge success of ... Continue reading
Iconic logos have gone through numerous changes in their designs since their inception. Apple logo design is one such legendary business symbol that has seen many twists and turns. Starting its journey as a big and fat classical logo, it is now a simple bitten ... Continue reading
Businesses do well only when they build a good rapport with customers, hence, the need for businesses to carefully create their brand image. Colors are one of the most powerful elements in creating a brand image of an organization. A judicial use of colors in ... Continue reading
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