How Colors Have An Impact On Branding Of Businesses

Avatar by Henny Kel Tweet - in Logo Design - [wtr-time]

facebook

Last updated on October 4th, 2018

Businesses do well only when they build a good rapport with customers, hence, the need for businesses to carefully create their brand image. Colors are one of the most powerful elements in creating a brand image of an organization. A judicial use of colors in designing a logo goes a long way in conveying an intended image for a company. Besides logos, colors are frequently being strategically used in designing of webpages, business cards and many others. This is because each color has the ability to evoke an emotion, the basis of creating brand image of a business. The marketers have explored this quality of colors to evoke right emotions for creating a brand image.

true-colors-Infographic

Like our infographic on True colors . Print it or post it directly on your site, using the options below!

Get the infographic as a PDF:

  • [media-downloader media_id=”9184″ texts=” Download the complete infographic”]

Embed Full Infographic

  • Pick the size you want
  • Click on the corresponding code as per the size you want
  • Copy the code or press Ctrl-C to copy the code
  • Paste the code into the page you want

Custom Value : *

Each color communicates certain emotions. For example, red is the color of passion, excitement and energy. Therefore, a company such as Coca-Cola uses red in its famous logo as its consumers mainly come from young generation. Green symbolizes the freshness of nature and hence it is associated with health. Many companies such as Whole Foods, therefore, have green in their logo to communicate wellness and health.
One of the reasons for social networking sites such as Facebook, LinkedIn and Twitter using blue in their logo is that this color is associated with intelligence, trust and faith. Similarly, MacDonald uses yellow as this is a welcoming color and helps in inviting the customers to its restaurants.

Macdonald

So, have a relook at your logo design and make sure that it has the right colors that express your business idea.

Get Your Logo Design

Avatar

I am a graphic, web designer and blogger with over 6 years experience. I am very passionate about anything related to design and spends copious amounts of time hidden behind a book or a screen and reading about design. Twitter | Google +

Contact

Posts

179
Share-this
Need a Logo?
A powerful logo can give a company easy recognition. Create your unique business logo using our AI powered logo maker tool. Or, hire a designer to get your logo.
Best for when you want a logo in minutes. Our Artificial Intelligence powered logo maker creates dozens of unique designs in minutes. You can also edit colors, texts, icons and elements.
  • Uses power of AI & Machine Learning
  • Uses library of more than 10,000 fonts and 1M+ icons
  • No design experience required
  • Pricing starts at $20 but you pay only when you find a design you love.
Best for when you want to crowdsource ideas. Multiple designers submit entries for you to rate and review before you award a winner.
  • Fixed price packages starting from $199
  • Hand crafted designs from World-class designers
  • Dozens of concepts to pick from
  • Get 50+ designs in 7 days
  • 100% money back guarantee
Best for when you want to work with a single designer only. Explore the range of creative services offered by our highly talented designers.
  • Work with a single designer
  • Hand crafted designs from World-class designers
  • Options within all price ranges
  • Flexible turnaround time
  • Multiple revisions