Principles of Design Create Desired Impact

Campbell Jof by Campbell Jof Tweet - in Graphic Design - 1 min read

GraphicsDesign

Last updated on June 26th, 2018

Principles of design are vital to creating a memorable design. Without these basic rules, designers will go directionless and will fail to yield the desired results for clients. A hallmark of great design is that it incorporates all rules of designing a piece in proportion.

Balance is the basic principle of design. This rule, for instance, implies that a large shape should be balanced with a smaller one. Similarly, a dark shape should be balanced with a small dark toned shape. Gradation is another rule that designers must follow. This principle means that the elements of design should be placed in a systematic way. For instance, gradation of colors should be from warm colors to cool and tone of colors should be from dark to light.

Similarly, repetition is another principle that designers must keep in mind. But repetition must come with variation of size and shape to escape from being monotonous. So, if a design repeats square shapes they should preferably come with different colors, shades etc. Contrast is another rule to follow and it is about juxtaposing of elements that are opposite in nature. You can achieve contrast in color, direction etc, however, contrast should be reasonable and to an extent only.

Keep harmony also in mind as a rule so that you can create a satisfying effect by combining related elements. For instance, you can create adjacent colors on a wheel. Unity is another valuable principle of design. This rule helps in visually linking several design elements in a work. You need to relate the elements of colors, shape, size, fonts etc to the central idea of the design so that whole of the concept expresses itself as one design.

Join a Contest Now

Campbell Jof

I'm a blogger and designer and I work as a creative head for Designhill. I write on topics concerning design, ecommerce, startups, digital marketing, interactive content. My creative work has earned me several laurels over the years. Facebook | Twitter | Google+

Say thanks or boo to campbelljof

Contact

Posts

135
Share-this
Need a Logo?
A powerful logo can give a company easy recognition. Create your unique business logo using our AI powered logo maker tool. Or, hire a designer to get your logo.
Best for when you want a logo in minutes. Our Artificial Intelligence powered logo maker creates dozens of unique designs in minutes. You can also edit colors, texts, icons and elements.
  • Uses power of AI & Machine Learning
  • Uses library of more than 10,000 fonts and 1M+ icons
  • No design experience required
  • Pricing starts at $20 but you pay only when you find a design you love.
Best for when you want to crowdsource ideas. Multiple designers submit entries for you to rate and review before you award a winner.
  • Fixed price packages starting from $199
  • Hand crafted designs from World-class designers
  • Dozens of concepts to pick from
  • Get 50+ designs in 7 days
  • 100% money back guarantee
Best for when you want to work with a single designer only. Explore the range of creative services offered by our highly talented designers.
  • Work with a single designer
  • Hand crafted designs from World-class designers
  • Options within all price ranges
  • Flexible turnaround time
  • Multiple revisions