Brands matter a lot when it comes to buying any product or service. Most people purchase products of thriving brands because, over the period, they have created a perception of durability, quality, and trust. In short, we prefer to purchase from them as they are ... Continue reading
There are plenty of businesses around you in any given market, creating fierce competition. But not all of them are brands. The difference between an established company and a new entrant is evident today, even to customers. They prefer to buy things from brands, not ... Continue reading
Finding a person who has never heard about big brands like Apple, Nike, Google, etc. maybe a mission impossible in this day and age. There are plenty of factors that influence how a brand becomes memorable and recognizable. Hundreds of books and articles have been ... Continue reading
Starting a business is much easier than running it successfully over the years. But converting a business into a top effective brand in a competitive market requires you to put additional efforts and have a unique strategy. Only those entrepreneurs, who have patience and engage ... Continue reading
Do not build to sell but build to create something. That is the right approach to establish a successful enterprise. Unfortunately, most new business owners do not adhere to this practice. They aspire to make it big in their field in quick time, compelling them ... Continue reading
When Instagram first came into existence back in 2010, it was similar to any other social media platform; crowd with selfies, food pictures, pets. Now in 2019, the platform is a way different from what it was at the time of its launch. It is ... Continue reading
The cut-throat competition in the business of all types has necessitated the need for an online presence to showcase their products or services. Half of the world's population is over the internet through various devices. Consequently, the number of people searching and buying ... Continue reading
Businesses worldwide consider promotional products as an effective and cost-effective ways to catch the attention of the target audience. It also applies to the non-profit organization when they intend to generate awareness about a social cause. But some useful giveaways help more in ... Continue reading
Generally, a worshiping place like a church is not seen as a brand. We think that only businesses need branding. But that is not the case as churches also compete with many other churches to attract people. They also want to build a certain perception ... Continue reading
Podcasting is a popular medium to promote a business and industry or any expertise. Because of the success of this medium, more entrepreneurs than ever before today plan to make good use of it for enhancing their market reach. It is easy to start your ... Continue reading
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