There are plenty of businesses around you in any given market, creating fierce competition. But not all of them are brands. The difference between an established company and a new entrant is evident today, even to customers. They prefer to buy things from brands, not ... Continue reading
A conventional practice to promote your brand is to launch a marketing campaign. However, modern-day marketers have different thoughts altogether. They are contemplating the idea of combining the best elements of marketing and design to impress the audience and reach more people.
Creative people ... Continue reading
John Doe fired up his laptop. He is done with everyone else calling his latest beard trim as ‘the worst tragedy since Nero’s burning of Rome.’ He desperately comes to Atlantis, an online shopping website, to purchase a new beard trimmer. Five seconds into ... Continue reading
A logo is your brand’s physical representation, both online and offline. You use it everywhere from employee uniforms to social media campaigns. The one place you might not have thought about is your email marketing. Putting a logo in the email may seem like ... Continue reading
Are you bored with speculative work? Are you tired of making endless revisions for the client? If the answer to these questions is yes, then it’s time for a career change. Being in the design industry, you must have thought of upgrading your career ... Continue reading
As a graphic designer, you may be busy with obtaining and retaining clients or doing what you can do best - being creative. The idea of marketing yourself, meanwhile, might not seem as glamorous as creating. Be that as it may, being able to position yourself ... Continue reading
Clients are the backbone of every business. Without clients, there is no one to serve, and when there is no one to serve, there is no business. When you chose freelancing as your full-time job, you may not have much idea regarding how to ... Continue reading
Don’t know about the best font combinations? Best font pairing is crucial for creating great designs, but choosing great fonts ain’t an easy task. It’s a dark art that only a few can master. In this blog, we will explain the fundamentals ... Continue reading
There is no dearth of ideas for the best business to start. However, competition is fierce. Successful entrepreneurs are those who take the right approach and have an adaptive mindset. But the way to entrepreneurial success isn't easy. We dived various business articles and ... Continue reading
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