Dolphin Architect needed a logo and business card design and for that they chose Designhill’s design crowdsourcing platform as their preferred design contest platform. Designers took keen interest in participating in the contest and the result was quick and overwhelming response entries from all over the world. Total of 75 entries were sent in by 24 designers. Dolphin Architect finalized a logo that they thought was most suitable for representation of their business organization on the internet. The winner Lavrilhood received a cash prize of $359 for his winning logo and business card design.
Winning entry shows that how a simple and elegant design is what is liked by the most of the clients. The logo and business card design was as per the client’s specifications. In the design brief, the client had asked designers to incorporate the image of 2 Dolphins while making use of only blue, black and white colors. The client’s company caters to the architecture work and deals with architectural designs and therefore it was implicit for the logo to bear some notion for it . Since, Dolphin Architect had not specified their customer base and their geographical dimensions, it was for the designers to presume and then craft a design accordingly. However, their basic color and design requirement was as stated above. They had also set the communication parameters for their logo design in terms of luxury, complexity, maturity and subtleness.
Winning logo and business card design makes use of two flying blue dolphins in special effects very beautifully; one big and one small on white and black backgrounds. The lower portions of Dolphins are designed in a way that they truly symbolize the business nature of the architecture company. Black business card showcases the picture of a huge building while the company’s name ‘Dolphin Architect’ appears at the centre of the card design, clearly indicating their area of expertise. The color, shape and design of dolphins blend excellently with the background. In totality, the logo and business card design has all the essential features and qualities that can attract people while portraying the business message of the company at the same time.
The contest received 75 entries from various graphic and logo designers across the globe. This offered the client with plethora of designs and it became easy for them to select a design that was the best.