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Pepsi Logo History & Its Evolution Over 100 Years

Henny Kel by Henny Kel Tweet - in Logo Design - 7 min read

Pepsi Logo

Last updated on November 10th, 2017

Some lesser-known facts about Pepsi we bet you didn’t know
• Originally, Pepsi was called Brad’s drink until it was renamed Pepsi-Cola in August, 1898.
• Pepsi’s advertising jingle ‘Nickel,Nickel’ became so popular that it was recorded in 55 languages for the nation-wide usage. In addition, in 1940, this jingle was declared immortal by Life Magazine.
• In the mid 80s, Pepsi made an advertising history, when to connect with the consumers, brand used ‘Pop Music’.The ad featured biggest entertainer of all time, pop music star, Michael Jackson and it was a moment to cherish for all the pepsi lovers.

Pepsi-Cola hits the spot, 12 full ounces, that’s a lot, Twice as much for a nickel too, Pepsi-Cola is the Drink for you!

Pepsi cola is one of the most famous beverage brands known for its chilling taste around the world. Pepsi logo is one of the most recognized logos across the globe. However, it is not appropriate to say that the logo became popular or recognizable due to the popularity of the beverage. In fact, the design of the logo has contributed in a big way to the success of the brand.

The Design of Pepsi Logo is attractive, simple and instantly visible and helps in catching attention of people towards the beverage. You can say that design of the logo has contributed a lot in making Pepsi cola a great soft drink brand that it is today. People can immediately associate themselves with the company’s business on seeing its logo, thanks to the well crafted design that has the same choice of colors, shape and fonts.

However, Pepsi Globe logo that we see today has gone several changes over the years. The logos journey started when the company founder Caleb D. Bradham scrabbled a design that later gathered fame. The design continued to be the identity of the company until 1940 when the company made changes in the design of its logo for the first time.

Here Are Some Major Highlights On Pepsi Logo

01. 1898-1940 Use Of Swirly Script In The Logo

History of Pepsi logo began in 1898 with a close rivalry with competitor brand Coco Cola. During the period from1898 to 1940’s, Pepsi had a swirly red script logo, which looked similar to that of Coco Cola logo.

In 1906, Pepsi logo underwent another change in design when the logo incorporated lots of text. Typography of the logo, however, was more or less the same. The logo attained a spherical shape for the first time in the year, which became a major success.Swirly Script

 

The spherical shape continues to be part of the design till today. One of the reasons for spherical shape of the logo design was that the company wanted to accommodate the slogan The Original Pure Food Drink in the design.

In 1940’s, Pepsi went back to rectangular shape for the logo. The letters Pepsi Cola were incorporated in a rectangular box that had an entirely white background. The letters were designed in red.

 

So, the contrast of white and red gave the logo its distinctness. But another reason for the logo having red and white colors was to show support to the Americas efforts in World War II. It was because of this support that the logo dropped its curlicues to some extent.

pepsi logo

 

By 1943, Pepsi designed its logo in the shape of a bottle cap. The slogan Bigger Drink, Better Taste was incorporated in the cap.

02. Decade Of 1960 A Bottle Cap Design

In 1960s, the logo underwent another big change. For the first time, the new design featured a serrated bottle cap. The colors continued to be blue and red with background color being entirely white.

The company had started a Pepsi Generation campaign in the decade. It was in 1960 that the word Cola was dropped from the logo. Pepsi never used this word again in the drink logo. In 1962, the design had two bulls eyes add to the words Pepsi . The bulls eyes were incorporated in the design to express Pepsi domination in the global soft drinks market.

Bottle Cap Design

03. 1970s Minimalist Design Approach

The next decade of 1970s was the time when the societies across the world were going through radical changes. This had its impact on design of Pepsi logo as well. In 1973, sensing that people were embracing modernity and new technologies, the company thought it fit to have a minimalist drink logo design to make it look neat and clear.

The minimized design chose to drop white color for backdrop. Instead, white was used by the designers for outlining the rectangular and spherical boundaries of the logo. Blue and red dominated the color scheme of this company logo design. The word Pepsi was written in a box with some alterations made in typeface.

Minimalist Design

04. 1990’s 100th Anniversary Celebrations

In 1991, Pepsi redesigned its logo by minimizing the spherical shape and placing it to the lower right corner. The word Pepsi was designed in bold uppercase letters at the top. Red and blue colors continued to dominate the Pepsi logo and white made a comeback as color for back space.

Pepsi logo

 

In 1998, the company celebrated its 100th anniversary. To commemorate the anniversary, the company made some changes in its logo design.

For the first time, background space of the logo was blue. White, which was traditionally used for wide back space, was shifted in the word “Pepsi”. The new Pepsi logo was created to give it a refreshing look. The design gave a three dimensional look to the viewers.

Anniversary Celebrations

05. Current Pepsi Globe Logo

Today’s Pepsi Globe logo has a design that gives the impression of a smile. The current logo retains its uniqueness by combining its traditional colors, shapes and font style. The spherical shape of the logo has a swirl in the middle. The swirl separates the upper disk of the log from the lower one.

The middle white space has been tweaked to give a smiling face to the logo. This way, the logo looks appealing. The present Pepsi Globe logo uses blue and red as these are contrasting colors. The middle white strip enhances the contrast even more for producing tantalizing spectacle. The words Pepsi are typecast at side of the globe this time in the lower case.

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The logo has all the three colors white, blue and red in a spherical shape. But the white band in the middle breaks the rounded shape. The logo has words Pepsi designed in lowercase.

Pepsi Globe Logo

Current Pepsi logo has patriotic palette of the 40s, minimalistic design approach of the 60s and 70s as well as script-like curves from the logos original look. The present Pepsi logo was created in 2008, when the company started revamping its brand as part of its global re-branding strategies. There have been many changes in the societies from 1993, so, the company wanted to make the new logo look relevant to the consumers.

Despite the above mentioned changes, Pepsi logo maintained its uniqueness of shape, colors and font style, which is unique quality of famous logos.

pepsi logo design

Since Pepsi establishment in 1898, the world has seen a lot of technological advancement. But Pepsi did not allow these technologies to completely influence a change in its logo design. The company knew that its customers would not like a completely transformed logo design.

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The Pepsi Journey Continues…

To conclude, Pepsi logo design is an example of how a company changes its logo with the passage of time. These changes are not just for the sake of making changes but are part of a well-thought out marketing strategy. Focus on such amendments in logo designs is to attract the people towards company brand and its business.
Pepsi has been extremely successful in presenting its corporate identity and business through regular changes made in its logo design. In the coming years, we may see yet another change in logo design of Pepsi when the company feels it necessary as a marketing strategy.Now this leaves me with a question Do you also have some cherishable memories with the Pepsi?

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Henny Kel

I am a graphic, web designer and blogger with over 6 years experience. I am very passionate about anything related to design and spends copious amounts of time hidden behind a book or a screen and reading about design. Twitter | Google +

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  • kazania

    I went over this website and I think you have a lot of wonderful information, saved to fav (:.

  • Prashant Mahindrakar

    I think there is astrology and graphology reason behind changing the logo for progress. I am a numerologist, graphologist and vastu consultant from India.

  • Luisto9

    Pretty obvious the logo look very similar to the Obama logo.
    This was confirmed when the CEO of Pepsi shot off her mouth about her dislike for Trump.

    • nibbler

      Who cares. He’s not even president anymore. Ya’ll really need to let shit go. And, uh, Pepsi was around long before Obama’s logo.

      Anyway, Trump’s a moron. 🙂 Have the day you deserve!

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