Graphic design is also known as a means for visual communication that intends to convey a specific message with a purpose. The activity of graphic designing involves social, economic, cultural, technological and aesthetic values as well as graphically communicated ideas. While some associate visual communication to printing industry, the fact is that graphic design too is an effective medium to convey visual messages.
Because of massive growth in exchange of information, there has been a consistent increase in demand for graphic designer. Today, there is hardly a work in visual communication that does not require services of graphic designer. New technologies has further help the cause of graphic design and the designer. Now, graphic design has reached to new heights and it can be gauged by varied names it has adopted. Graphic design is now being addressed also as advertising design, corporate identity design, typographic design, packaging design, multimedia design, sign age design, editorial design, web design and many more.
A professional graphic designer is the one who carries experience and knowledge of specific nature about visual communications. But the action of creating a visual object is just one aspect of as the designer’s work is to go through all the steps necessary to take in order to complete the communication process.
The process of communication in graphic design includes defining the problem and targeting it for creating the design. The designer arrives at a communication strategy. Then, the designer ensures an effective visual communication and visual perception.
It can be said that graphic design is an effective medium for visual communication of a concept or idea that has a purpose. A message for the audience is usually the purpose behind the design. The designer involves all the means that help in creating a visual message and communicates it to the audience.