Last updated on April 21st, 2020
Logos have always been an essential part of any brand building exercise. Besides being an omnipresent visual of a company, a professionally drawn logo helps drive customers in many ways. Considering that, the next evolutionary stage of logos known as animated logos have already become a trend.
Over the last few years, visuals such as logos are now increasingly shown to the audience in animated form. This is because the attention span of people is fast decreasing, which is now merely a few seconds. Since static logos are everywhere, consumers’ emotional response to them is not the same high anymore. Keeping that in mind, more and more business owners are creating an animated version of their old static logos.
The rise in animated logos is mainly thanks to modern technologies. The designers can now design logos in animated form in a variety of formats. So, they can create such logos in formats like CSS, SVG, GIF, etc. Not only that, the designers can ensure that the animated visuals can be shown on all platforms like websites, mobile apps, video clips, and in any dynamic content.
Why animated logos are popular?
There are in fact various reasons why businesses have ensured an animated form of their existing logos. The first and foremost reason is that animation is a powerful tool to catch people’s attention. After people are used to seeing static visuals, animated versions can grab their attention instantly.
Then, you can insert more information in an animated logo. For example, such a logo can tell your brand story and the advantages of your products. This is an entertaining way to take your brand to the masses.
Animated logos are organic. They can be presented in a different contest including video clips and mobile apps.
These types of logos are known for their bold and impactful images that help in building brand recognition. Since animated logos tell a story, your brand can establish an emotional bond with your audience.
With these benefits in mind, it is no surprise that the animation industry is growing fast. According to reports, the size of the global animation market in 2018 was 259 billion US dollars. It is likely to grow to 270 billion dollars by 2020
Are you also thinking of having an animated version of your logo? If so, then we can help.
Here Are The Top Animated Logos For Your Inspiration
Among all animated logos, we see the animated version of the Google logo very often since we use the search engine regularly. This logo has the word ‘Google’ taking shape of bounding dots, a pulsating wavelength, a microphone, and a shorthand ‘G’.
This Eat logo shows how animation can tell a story in an impressive way using visuals. The thin letters of the word ‘ EAT’ become fatter gradually as more dose of ‘food’ is fed. At the last stage, the letters become extremely fat. The message and story of the logo animation are clear to the audience.
03. Advance Auto Parts
You can notice speed in this animated logo. It shows the expanding motor racing flag. It evokes speed and progress from the audience. When you design a logo with animation, make sure that it looks unique and simple just like this logo.
04. Giant Owl
The Giant Owl logo has two rotating wheels that represent the eyes of an owl. The circular forms rotate like a film reel but appear as the owl’ eyes when blink.
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05. Hotel Koster
The Hotel Koster logo animation shows us three parts of the hotel, which are the dining room, bar, and terrace. This is one of the finest examples of logos that use animation with simplicity. This logo increases brand awareness, which is one of the reasons to use animated logos for business.
06. The Burger King
The Burger King logo first shows us the outer blue half circle, then the yellow burger, and in the end the company’s name. It impresses us with a 3D effect. It is an inspiration for giving a direction to your logo when animating.
This well-known logo was so far an iconic design for its use of the arrow in white space. But its animated version is an even greater illustration as it tells a story. There are arrows moving in all directions and shaping the logo. In the end, the legendary arrow in the white space rushes in the space and completes the process of logo animation.
LinkedIn is a social channel used by professionals to let the world know their skills. The animation illustrates a bouncy man who looks like some professional. The man boxes himself into LinkedIn. With such a unique animation, a business can build its brand identity.
The Nike Swoosh logo is an iconic symbol for its simple and unique design. Its animated illustration is equally impressive as it shows bright vivid paint. This highlights the nature of the swoosh.
Flickr is a significant platform for sharing videos and photos. The animation depicts that two colorful dots can result in a world of creativity. After you use an animated logo maker to create your logo, make sure that you have its animated form also to tell your story of business to an audience.
The Pinterest logo is already a great logo for its unique design that reflects the business. But its animated illustration is also one of the great examples of logos in animation too. It depicts a pin that is bounding up around to form the letters of the company’s name.
Dell’s makes high-performance laptops and PCS. its animated logo has 4 icons representing security, handling documents, analytics, and cloud storage coming together to form the logo. When you hire graphic design services of a professional, ask for depicting effective characteristics of your products.
Mastercard’s animation of the logo uses different experiences such as food, travel, and food to tell the brand story related to the use of the card. When you hire a freelance graphic designer, ensure that the designer illustrates various elements of your business.
Vimeo is a video sharing platform. Its logo is one of the simplest animated logos that depict the features of play and pause to illustrate the company’s service.
This photo sharing app owned by Facebook has a beautifully created animated version of its logo. The animation shows combined elements of the traditional camera and polaroid.
Uber logo is another great example of animated logos that depict what a business does. The company offers taxi services. So, the animation illustrates various rout points on a map. A lesson here is that you should use only the elements of your brand while creating the animation.
This logo brings to the life the bubbly fun nature of the orange circle shape. The animation is also depicting the slogan ‘ More Fanta Less Serious’ as the smaller can rush it with energy and puts the bigger bottle a little away.
Pixate is in the business of mobile app prototypes. It has four colored leaves that stand for creativity. The animated logo is all about speed.
19. Hype Film
Hype film is a production company. Its camera film revolves around a loudspeaker which then spells HYPE.
Intel is a global microprocessor chip manufacturer company. Its branding slogan is ‘Look Inside’. The logo conveys this message by illustrating tablets, computers, and mobile phones for which it makes microprocessors. The animation shows the company’s unique selling points.
21. Mozilla Fox
Mozilla Fox is a well-known browser. Its animation logo shows a fiery fox encircling the earth. This idea conveys the global audience and reaches of the browser company. The fox stands for the blazing speed of the browser.
The Amazon logo has a yellow arrow that connects the letters ‘a’ to ‘z’ that conveys that the company sells everything. The arrow stands for the satisfied customer. The animation depicts two dots which represent the wide coverage of products it sells and the arrow. When you look for logo design ideas, pay attention to the ideas that define your services or products.
You can notice how an echo is gradually forward from each letter of the company’s name and ends up showing the name Echo Capital Group.
Spotify gives you quick access to millions of songs. The animation features some randomly encircling dots that stands for electronic medium and then show up the logo that has the sound waves designed. The logo gives motion to a feature of the company’s service.
Pawpulous is the company dealing with the care, nutrition, and other aspects of pet dogs. It is one of the interesting animated logos that catch out attention quickly. First, there appear some paws of a dog one after the other. Then the company’s logo appears in black.
We hope that your motivational level after seeing these animated logos is higher. Do not try to copy them. Instead, you should come out with your own creative way of designing these visuals to build your brand recognition.
If you need logos, you can outsource the work to Designhill, a prominent marketplace. You need to launch your design contest along with a brief. Within a short period of a week or so, you can get a winning logo for your business.
Animated logos are popular with businesses for a variety of reasons. They can catch an audience’s attention instantly and that helps in building relationships with potential customers. But you need to create a unique version of your static logos to look different from competitors. These inspirational animated versions of famous logos are inspirational. Want to leap to success with videos that mark excellence? Animated video production in Dubai gives you a chance to transform your idea into beautiful videos that are created by the animated experts.