In today’s highly competitive business world, visual identities matter a lot in driving customers’ attention. A logo is a core identity that a brand displays everywhere in its marketing campaigns and advertisements. But a logo must be a sleek modern design that should convey its brand message aesthetically to a target audience. Here is a long list of such modern logos that are inspirational designs.
We all come across different types of logos in our lives in the market and even at home. Today, every single product and service we use has a logo printed on it. In fact, we identify a company, its trustworthiness, and its usefulness through its logo.
So, why is a logo so important?
Let’s Go Through The Major Reasons Stating Why A Logo Is Important
i. Grab Your Potential Customer’s Attention
Catching an eye is difficult these days when the attention span has declined to eight seconds only. But a well-designed logo can hold people’s attention for a few seconds more. That is enough to encourage them to seek more information about the business.
ii. Make A Great First Impression
First impression on potential customers of a business may even result in turning them into loyal customers. A logo helps make a strong impression about its company with its strategic and aesthetic design.
iii. It Tells A Brand Story
A reason why modern logos make an impact is that they tell a brand story. Every brand has its own narrative, which becomes the basis of picking the logo’s colors and other elements. So, people see that story when they view a logo.
iv. Stand Out From Competitors
Every niche has its own set of competitors. A new business must stand out so that customers can see it differently. Modern logos are designed to give the impression that the business behind the symbol is outstanding.
v. Ensure Brand Loyalty
When people see a well-crafted logo design, they like it and have a great impression of its company. Then, when they start using products or services of the company, they associate quality and such values with the logo. This helps in developing a solid bond between the customer and brand.
But not all logos are the same in their appearance, impression, and carrying a message. There are many types of logos, and each one comes with its characteristics. So, businesses pick a logo that best represents their personality.
Here Are Some Significant Types Of Logos
5 Types Of Logos
A modern logo can come in several types of logos. All the types are modern because they are sleek designs and feature minimum elements to convey a message.
i. Wordmark – This type of logo features the full company name. Most new businesses who need to introduce their company and business use such logos. However, that is not a strict rule since many brands carry their company names in a logo even after decades.
ii. Lettermark – Lettermark is an acronym of the company name, and it looks impressive due to its shortened name and usually has an image as well.
iii. Emblem – This type of logo has a company name connected to a pictorial element.
iv. Pictorial Mark – It is a simplified and stylized literal image that everyone can immediately recognize.
v. Abstract Mark – A big idea but has an element of ambiguity to be defined in many ways.
Now, before you go through the list of modern logos, know about the chief characteristics of modern logos.
Logo designs have evolved to a larger extent over the decades, and they look much different as compared to conventional logos. Here are some of the main characteristics of logos used by businesses today.
Characteristics Of Modern Logos
Modern logos have different looks and appearances when compared to the old-fashioned logos from the bygone era. While conventional logos were typically a jungle of various design elements, today’s logos are mostly sleek designs.
Here are some key characteristics of modern logos. These are also the features that you must consider while pondering on how to design a logo.
i. Simple Designs – The simplicity of design is a key feature of modern logos. In fact, many logos comprise just a single line with a bit of twist and turn. Others are simple wordmarks, with the company name only. Then, there are logos which are just a relevant picture.
ii. Use Of A Few Elements – Most modern logos use just one or two colors and fonts. So, just one color is enough to evoke an emotion or one or two fonts can help give a logo a personality.
iii. Scalability – Since there are tons of social media and other online and offline platforms, it is essential for a logo to be scalable. It should look great on a large billboard and also on a small promotional product like a pen or on a business card.
iv. Versatility – Modern logos look great even without colors as they appear on newspapers, faxed documents, magazines, and other such platforms. So, they are not only scalable but are impressive in black and white as well.
v. Convey A Brand Message – Another characteristic of modern logos is that instead of being a random design, they have a purpose. They take out a brand’s message to their target audience with the strategic use of colors, fonts, and shapes.
Let us now take a closure look at how a modern logo looks like.
Here Are Top Inspirational Modern Logos That Help Establish Brands In Their Niches
01. Coppock Painting
This logo is for a paint company which is evident from the paintbrush. The company’s name is in bold and sans serif capital letters to express authority in the painting field. Overall, it looks like a stamp-shaped logo to show the brand’s leadership in the niche.
The client wanted to have a cartoonish tree that looked digitally good rather than a conventional real tree. Following that brief, the designer came up with this impressive tree with the initial letter A of the company covering it.
03. Jamee Handee Photography
Here, the designer uses hand-lettering beautifully and gives the impression of it being the signature of the photography business owner. The signature style modern logos are ideal in personalizing a message for an audience.
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04. Combat Warriors
This logo is for a company that provides games and recreational services. The designer cleverly entangles C and R of the company’s name as if they are combating. It is a successful design in taking its message to the audience of the game. This is an example of designing a logo by getting the idea from a company name itself.
05. Bespoke Imports Group
The company imports vehicles as per the specific needs of high-end customers. The clean logo uses the company’s initial letter B as the basis of the design in white or grey, and blue.
Gemns is in the business of selling green technology energy harvesting generators. The designers conveyed this message by inserting an electricity icon in the white space between m and n. The business logo is in green because the company brands itself as an expert in green and pollution-free technology.
This fantastic logo is both classy and contemporary. The designers used the stone and path words in the company’s name to create a unique path design. It looks impressive in white with a black background.
08. Terry Britten
Terry Britten is in the construction business. The company’s logo has a rooftop design and the brand name, a combination logo using an image and typography. You can also create one such logo using a logo maker that has a library of design elements.
09. Sharp Wealth
Plants are a symbol of growth. The graphic designer has used this symbol to create the Sharp Wealth logo, a wealth management company. The green color also conveys the message of growth.
The Aevaru modern logo is text-based, and the sans serif font gives the logo a friendly vibe. The designer used a red color dot on the letter u to drive the attention. Such impressive logos are not challenging to create if you use an online logo generator. It will give you logo ideas, and then you can create a logo then and there with the software.
Laptimz has a motorsports logo design, and you can see two elements of the sports. The first is the learning motorbike driver on the turn, beautifully designed using a digital number. Then, the red race path is to show that the logo is related to sports. The design successfully conveys its message instantly to the viewers.
Beaboveall logo is an excellent example of how a logo design can stand out by placing just one element differently. Here, the letter O pops up in the shape of a gas balloon, highlighting the message and the company name ‘beaboveall.’
13. La Belle
La Belle is in the cosmetic and beauty business, and its logo tells that. A woman and some bubbles hint at the freshness, and a circle stands for completeness and satisfaction of the services.
14. Galaxy Drywall
Galaxy Drywall paints residential and commercial building walls. Its typography-based logo stands out due to the circle, some dots, and blue letter x.
15. 3D Decisions
The company provides high-quality measuring solutions for infrastructure. Therefore, its logo has a target symbol for precision and a shield shape for authority in its niche.
16. Crema Viso
Crema Viso is a cosmetic and beauty company, and though it’s a level design, notice the logo here. The logo is a clean and straightforward typography-based wordmark. There are no additional elements, and still, the design spells out the sophistication and high-end quality of the products.
Dabaav is in the jewelry business, and its modern logo speaks well for the brand. The jewelry logo has a diamond shape above the company name, making it an impressive combination logo.
Enzy is a climate and technology company. Its modern logo is a robust design as it uses the brand’s first letter e to convey the message of clean energy.
The UNBC logo is for cryptocurrency business, and it has the first letters of the company name designed using line art. There is also the heart shape which makes this logo even more likable.
A roller skate boot at the end of the logo design gives this modern logo a unique look. Shading the letters also adds to the personality of the logo.
21. Flightlevel Gaming
The company is in the gaming business. Its logo uses the flight word in the company name to create the letter F as two features in flight. A modern logo uses such techniques to convey a brand message.
22. Nick’s IT Services
This is an excellent example of a modern logo as it uses just a line art to create an electronic tree shape that indicates connectivity. The company’s name beneath the tree and circle icon makes it a nice combination logo.
The X letter in the MDX logo is in the shape of an exercising person, and the right tick mark hints at the perfect wellness services of the company.
24. Top Line
A feature of a modern logo is that it instantly conveys its brand message to target customers. This logo does the same as it shows a rooftop, indicating that the company is an expert in building rooftops.
25. Lightning Bug
Lightning Bug is in the business of providing lightning to insect museums. Its modern logo conveys this message to the target audience by creating a bug icon with a lightning symbol.
Zabb is a Thai restaurant, and so its logo design has a trunk of an elephant, which is an identity of the country. So, the restaurant takes pride in showcasing the elephant trunk in its modern logo.
27. Rook Strategies
Since the company is in wealth management, it has to plan its move in the market carefully. This is why the designer created a chess icon in the white space in the R letter.
28. Boon’s Bait & Tickle
If you want to create a logo that speaks for your business loudly, then this logo is an ideal design to follow. The company shows its business of bait and tackle by incorporating a big fish and the bait.
29. Smart Process Design
This logo is for an engineering company, and so it features the company name in digital signals. So, the icon conveys the job of the company along with the brand name.
30. Jane & Hudson
The Jane & Hudson logo is one of the best examples of how a modern logo looks like. It targets fashion-loving young women and conveys its brand sophistication by using line art to create the brand logo. The signature style logo speaks about the authority of the brand in its fashion niche.
The Urbur logo is for the company to provide educational service, and the U shape indicates a student seeking knowledge.
32. The Foundry Visionmongers
The Foundry’s logo is simple and understandable and represents a British visual effects software development company.
33. Travel Hop
Who can hop better than a frog? That is why the company used a happy frog cartoon with the word Hop in its name. To make the logo visible and drive attention, contrasting colors green and black find use in the logo.
34. West Side Lions Podcast
Can you notice that the logo indicates a lion with its foil? Since the company name is West Side Lions Podcast, the idea of shaping the emblem as a lion is unique and natural to follow for the designer.
35. Detail Tile
Detail Tile is a tile and stone installation company. So, its modern logo design has the drawing of tiles laid down in detail. The dark yellow catches the attention, while grey evokes sophistication and quality work.
This modern logo is for the brand Lipstik n’ Salt. The designer used classic lettering style as an expression of the brand’s women’s workwear.
37. Infuse Me
The company provides wellness services, and so its logo has a tree that sucks nutrients and shows up its energy in the form of bright colors. This logo shows roots and pink leaves as a symbol of the wellness services of the company.
The Millenium logo is one of the best examples of how a modern logo looks like. It has some horizontal lines and two covering curves symbolizing protection. So, the logo design conveys a message that the investors’ money is safe with the company.
39. North Florida Senior Care
This company takes care of older adults by providing essential medical services. Therefore, its modern logo has a medical symbol to tell about the job of the company cleanly.
The GPW logo is made of the company’s initial letters and creates an identity business symbol that everyone can spot quickly.
Alebrije is a celebrated, colorful creature in Mexican folk culture. The company is in the business of connecting merchandisers to Mexican manufacturing companies. Therefore, it has used this creature as its identity in the logo.
This is the modern logo for an aerospace attorney who gives high-end law services. The logo design in red is a unique brand identity made of the law firm’s first letter A which gets the shape of an airplane.
43. GNM Lending LLC
GNM Lending is a real estate firm that specializes in hard money loans secured by real estate. Its modern logo is hand-shaped, like giving away something gently, which signifies its safe lending business.
44. Lavish High
Lavish High is a luxury cannabis hospitality and travel company. The logo design speaks for the company’s high-end cannabis products.
45. Smile NV
Smile NV is a spa & aesthetics brand whose target audience is primarily female. Its logo is a simple design using only a woman’s side face and a flower to convey the brand message.
46. Occasional Wine LLC
The company provides high-quality wine for special occasions. Its modern logo is sleek and beautiful, with just a bottle and a wine glass making the design. A hint of red draws attention. The company name in serif fonts speaks for the brand’s authority in its niche.
47. Figured Law Firm
The Figured Law Firm represents injured workers, and so its logo provokes strength and protection. For that message, this logo design uses conventional standing lions and shield symbols.
48. Horizon Dreams
Horizon Dreams Aviation is a pilot training company. Its target audience is the aspirant pilots. The logo features a small airplane used for the training.
Terra’s logo represents the agriculture industry. It’s a growing family business specializing in orchards or tree crops with 5th generation farmers, looking to innovate and grow in the agriculture industry.
50. The Institute Of Interdisciplinary Yoga Studies
The Institute of Interdisciplinary Yoga Studies logo represents the accredited school targeting the seasoned/experienced yoga teachers who want to be a professional certified yoga therapist.
51. Collective Wakesurf
This circle-shaped modern logo is for a brand that makes apparel for wake surfers who use skateboards to surf behind a boat in a lake. The designer used one color to create this simple design.
52. Miraz Insurance Services
Miraz Insurance Services logo has letter m as the first letter of the company’s name as the main feature. The yellow color of them drives attention immediately and conveys satisfactory insurance services, hope, and happiness.
You can also create such impressive logos all by yourself. All you need to do is to use an online logo maker tool and pick up your choice of fonts, colors, icons, etc. In a few quick steps, you have your logo ready as you drop those elements in your template.
53. Whiteboard Federal
Whiteboard is a software engineering services contractor company. Its company has a whiteboard that represents the company name.
54. River Edge Jewelers
The River Edge modern logo is a fine example of conveying a brand message through a shape. Its symbol is in a diamond shape in gold color with the company’s initials within.
55. TL Machine INC
The company specializes in high precision machining of products for the medical, aerospace, and oil industry. Its modern logo features the brand name letters in a triangular shape to make it unique and straightforward.
56. Carolina Corporates Inc
Carolina Corporates Inc is a steel manufacturing company. Its triangular-shaped modern logo is an impressive design as it expresses the robustness of the manufacturing process. The grey color of the logo represents the company’s steel production, while red is for passion and to catch the viewer’s eye.
This logo is for a fine dining Greek restaurant. The logo has Greek leaves, which Greek people used to wear once as a crown. The restaurant name in the logo is in big sans serif capital letters to express its authority in the fine dining niche.
58. Special Blend Gardens
Special Blend Gardens logo represents a boutique cannabis brand for both recreational and medical purposes.
59. Load Hawk
This modern logo is for a logistic company, Load Hawk. The hawk in the logo represents the company name, but it is also a powerful symbol in itself. So, the logo design successfully conveys the company’s strength in providing its logistic services.
60. Equity Development
Equity Development is a real estate and mortgage company. Its modern logo is a sleek design with three thin vertical lines representing real estate. Serif fonts of the company name speak for the brand’s authority and trustworthiness.
61. Blue Gem Properties
Blue Gem Properties specializes in buying, selling, and renovating properties. The company’s logo is a small and sweet icon with some hills and the acronym of the brand name underneath. The icon gets the shape of a gem because of the company name.
62. Herbert Realty Services
This typography-based modern logo uses the first letter of the company name to create a memorable business symbol. The brand name and its services are in capital letters to make it visible.
63. Marin Holistic Health
This company offers health and wellness facilities, combining the eastern and western approaches to healthcare. Therefore, its logo uses some eastern floral design in a circle shape.
64. Elizabeth Schiralli
Tax problem issues are mostly related to rich people who have a significant amount of money to pay as taxes. The company’s target audience is primarily affluent people, so the logo design has classy letters.
65. Haskell Financial Services
This modern logo has the initial letter H of the company name hidden in the white space, making the design unique.
This beautiful modern fitness logo is for a company that makes activewear for sportspeople who go to the gym and spas. The designer used the X letter to represent the business to make it look like a person exercising.
67. Marlon Brothers Roofing
Since roofing is a laborious manual job, the designer used large capital letters to create this logo. There is a hammer element and a house roof hidden in the white space in the R letter. The red color catches the attention quickly, but the logo looks good in white as well.
68. Vibrant Life Coaching
The company coaches about how to lead a happy and satisfying life. So, the figure of a coach and the student joining hands to make life better. Yellow and green are the bright colors used to convey the message to the target audience.
This is a minimal, sleek, and modern logo for a company engaged in music and dance. Its target audience is young people.
70. Golf Industry Logo
The company makes exclusive putters and headcovers for golfers. Its logo features a professional golfer in a circular shape for the authority of the brand.
71. Blooms & Branching Design Co.
Blooms & Branching Design specializes in landscaping and garden designs. Therefore, the logo features a tree branch bent like protecting a home, and the logo sends the right message to the target audience.
So, these are the top inspirational modern logos that convey a brand message in a few design elements. Many of them are also excellent minimalistic designs speaking for a brand effectively.
Are you looking for a logo such as these for your upcoming business? You can use Designhill Logo Maker, a DIY tool to let you design your logo in a few quick steps. All you are required to do is pick your choice of color out of hundreds of color schemes and choose a font from a vast library. Then, drop those elements into a design template and get your logo in minutes.
If you are not confident enough to use the logo maker tool, then launch your logo design contest at Designhill, where hundreds of talented designers from the world over are waiting to create your logo. You can then pick a design that you like and use it as your core visual identity.
Modern logos are mostly sleek designs with only one or two elements conveying a brand message to a target audience. The examples of such logos above are inspirational in the unique use of colors, fonts, and shapes. These identities help not just grab the attention of people but also stand out.