Last updated on April 15th, 2019
Plumbing companies have many business opportunities lined up for them to explore. New ventures in this lucrative field can register rapid growth with the rising demand for a host of plumbing services. But a sound marketing strategy can only put the upcoming enterprises on the right growth path. The first thing they must ascertain is a perfect company name that entices people and conveys a message.
Starting a plumbing company, like any other business, is not easy. You have to plan its every aspect well. There are many competitors who all have high-class services to offer. Your new company must meet the high expectations of the customers as they have many other options to choose from when looking for plumbing services.
Often, aspirant business owners do not want to go through a time-consuming naming process. Instead, they just settle for a name that someone suggests randomly or anything that strikes their mind first.
But many of them end up losing customers to their competitors as the names create more confusions than clearing what the business is all about.
Therefore, while you want to utilize your expertise in plumbing to start your own business, take help from experts to name your plumbing startup. Because making serious faults in naming a company is one of the pitfalls of starting a business.
In fact, the first tip that a business expert would advise startups is to invest time and other resources to have a unique company name.
Here Are Some Key Tips In Deciding On Better Name Ideas For Plumbing Businesses
01. Create A Great First Impression
Creating a first great impression on customers matters the most for upcoming businesses. In the modern age when people’s attention span is wavering, a new company cannot afford to miss the opportunity of conveying a message.
Since many plumbing enterprises are actively serving people of a locality, your prospects of plumbing business rest to an extent your company’s unique name.
If it generates some excitement if it is catchy and memorable, then chances of customers thinking of your business are higher. They usually do not respond to a clichéd name as it fails to communicate and engage them with your business.
02. Mention Your Specialization
For a new plumbing venture, it is crucial that potential customers know about its specialized services from the name itself. Plumbing is a vast business field covering different aspects of residential and commercial demands.
People now look for specific plumbing services as fitting a boiler is entirely different from plumbing a toilet. Similarly, if your heating equipment is not working, you need to probably call up a central heating engineer.
Therefore, people should know your plumbing specialty from your company name. This way, you can target customers precisely. But most importantly, your plumbing logo design will reflect your specialty in terms of colors, typefaces, images, etc. That is important as the logo will be the face of your new company.
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03. Stand Out From Competitors
One of the conditions for emerging plumbing companies to get noticed is that they must stand out from competitors. Their products or services should have something different to offer to consumers.
Likewise, a company name that sounds different from many other business names from a similar field helps in building recognition in its target market.
For that reason, first, make a list of your rival companies’ names, especially of those operating in your target area. You should do some research on the Internet to find out the names. Make sure that you never pick a name that sounds similar to the other names.
Moreover, a unique company name is an inspiration to a graphic designer who is responsible for creating a variety of visuals such as logos, business cards and websites etc for businesses including your plumbing enterprise.
04. Choose A Simple Name
Do not choose a complicated name in your zeal to look different. If people find it difficult to pronounce, they will get a wrong impression about your plumbing services. They may think that your business is not in the hands of professionals.
Remember that a simple name is memorable, which means that people can easily mention it or refer it to people in need of plumbing services. Also, a short and simple business name looks great when it appears on a plumbing company logo design, which will be on your advertisements, and marketing campaigns.
05. Take Help From Name Generators
Name generator software is of great assistance in finding new business names for plumbing companies. Many of them exist on the web and you have free access to them. These are a good source of randomly generated names.
Not many such names are worthy of your attention. But use the software to get some names ideas. Some of the names may excite you. These sites are especially useful to make a short list of names and to find out some words from the plumbing industry.
06. Discuss With Your Peers
A brainstorming session with your peers or company officials will help in shortlisting some useful company names. They can ponder on some of the aspects of the names that pop up during the discussion.
At first, ask the members to write down all the names quickly that come to mind. Then,accept or reject those names one after another. This way, you have a good list of a few names in the end.
However, provide some guidance to the members regarding the types of names you want. This will save their time and energy and will keep them on the right path when brainstorming.
While weighing up the names, do not forget to find out which of them will look great on your plumbing services logo, which you will need as your business symbol and identity of your company.
07. Consider Trademark Availability
After you have picked a few potential names for your plumbing venture, check how many of them can be registered as your trademark. You need the name as your trademark along with your logo design to keep your business interest safe.
Since hundreds of company names are approved and registered daily, chances are that an exciting name you picked up is already booked by some other business owner. In that case, you simply cannot use that name.
So, make a search on the USPTO (US Patent and Trademark Office) for your company name to find out if the name has been taken as a trademark.
08. Check For Domain Availability
Plumbing companies put their businesses on the web so that their customers can first take a look at the services. They need websites to promote their services and highlight its silent features. The sites also give all the fine details to the customers including contact information.
You need a domain such as .com or .net as your online address of the business. But the name you finding simple and unique may not be available for your domain address.
To check domain availability of the names visits sites such as GoDaddy and others. If you want to retain a name but it is not available as a popular domain like .com, opt for other domains. Or, see if you can buy the domain name from the owner. You need to take this step before you hire a freelance graphic designer to create a website for your plumbing business.
09. Get The Name As Your Social Handle
You will also need a social handle when promoting your new plumbing services on social media like Twitter and Facebook. If you do not get the full name as a social handle, do not worry.
You can shorten the name or add some letters to have it as your social handle. Try to get one name for all of your social account so that people can access your company and its services directly on social media.
Remember that a good presence of your business on social media is essential for building your brand identity.
09. Take The Second Opinion
It is always advisable to have feedback from people other than your company members. Many of your friends, neighbors, and social media followers may come out with a different interesting opinion. So, ask them for their suggestions over the names.
You can put your list of names on your social pages and run a poll. This way, you can know what people think of the names. Do not hesitate to ponder on some good suggestions even when they come from people.
These tips should keep you on the right track for naming plumbing companies. But do not lose heart if you fail to come out with a striking name after brainstorming sessions. The naming process will take its own due course to finish. What matters, in the end, is that you finally named your new business appropriately.
You will also need logos, brochures, business cards, websites, mobile apps etc many visuals as your identity of new business after you have named it. With Designhill, you have quality design solutions that the designers customize for your business. You meet your design needs as per your requirements at affordable prices.
Plumbing companies should have unique and memorable names that stand out. Such a name helps in building an identity of a new business. To get the right name, consider your plumbing niche, competitors, brand personality, target customers, and brainstorm with your friends. Make sure that the name is available as your domain address and trademark.