Last updated on April 27th, 2020
Landscaping services providers have become part of property development to enhance its value. Your startup landscaping business, therefore, can register a steady growth due to ever-increasing demand. But you need to be competitive by adopting aggressive marketing.
Landscaping is a thriving business that attracts many new entrepreneurs each year. So far, according to an estimate, nearly 500,000 businesses are operating in this field in the U.S, with an annual growth rate of 3.5%. It generates around $77 billion in annual revenues and employs about 1 million people.
These stats will encourage you to start your own landscaping business, but be aware of the competition as well. Thousands of established companies are already active in commercial and residential landscaping, and many more new entrants aspire to make it big in this field. All such old brands and new businesses devise their own strategies to deal with the competition. So, make sure that you are prepared to face your business rivals in the market.
Now, to win potential clients and, then, turn them into your loyal customers requires a clear marketing strategy. You must have a clear picture of the local market where you want to target customers. So, a lot of researching is essential to do to have an insight into your niche and competition. You will use social media, advertising, and many simple to complex tools to drive clients. In fact, you need to consider many aspects of marketing for operating your landscaping startup successfully.
Here Is A List Of Top Marketing Ideas To Promote Your New Landscaping Business
01. Build Recognition For Your Business
Proper recognition of your business, even if it is limited to a smaller area, is of significant value to your upcoming landscaping company. People should identify the work you have done in creating the environment around some buildings. As they can know your work when walking around in an area, they become familiar with your new company and its business.
So, how will people start recognizing your landscaping startup? A lot of suggestions can be offered. But before you start marketing your business, make sure that you have a nice logo representing your company. Remember that your potential customers will first look for your company’s logo. If it is missing or its design is not impressive, the chances are that they will not trust your new enterprise.
Remember also that a creative logo design is a proven way to make a good first impression on customers. Such a logo will project your landscaping works as something they would like to put their trust on. Also, keep in mind that the logo will appear on all of your products and services. For example, your landscaping truck will display the logo prominently, and people will see it from a great distance. That is one of the ways for people to identify your landscaping business. Once they recognize your company, they will hopefully refer your company to anyone in need of similar services.
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02. Market Before The Busy Season
Peak season for landscaping business typically starts in spring and continues till fall, depending on a locality. But do not wait for the season to start. If you do, then you will lag behind other companies that have already launched their marketing well ahead of the season. They will win the landscaping contracts, not you. To beat them in the marketing game, try to be the first to reach out to customers and contact them more often. Use advertisement as a means of reaching out to them. As they see your ads regularly, many of them will ask for your services.
However, your advertisements and all other visual means should be impressive. So, hire online graphic design services of some experienced professionals who will create visuals that stand out. You can build a good impression on the people this way.
03. Target Your Ideal Customers
Reaching out to a whole spectrum of customers is not possible for all small entrepreneurs including your landscaping startup. Therefore, target a small section of the customers only to begin with. Know your ideal customer for the business. To find out who is more likely to ask for your services, research your local market. You will know which area of the industry has fewer competitors. You will come to understand what special services will create your niche market. Then, target that specific set of clients in your marketing campaign.
But who could be your customer of landscaping business? There are so many, but you can always pinpoint them to find your niche. They may be homeowners who do not have the time, vision, and skills to maintain their lawn in excellent condition. There may also be some new homeowners who want to give a decent look to their property. Then, some homeowners want to sell their property at higher prices by landscaping. Or, residential and commercial builders of properties could be your ideal customers.
Other potential customers for your lawn care business include homeowners who are usually out of town for different reasons. Many people leave their winter homes for some warmer locations. They may ask for your services to take care of their lawns. Besides, there are managers of botanical gardens, government entities, cemeteries, historic buildings, and municipalities who need landscaping services. Such customers even come to you from the far away areas due to your exclusive services. Someone from a distant side of town may call you to mow the lawn.
After you identify your prospect customers, target them with all your marketing means. After knowing where your ideal customers come from, generate a logo, especially targeting them by putting the logo everywhere on your advertisements for the landscaping business. You can also start a direct mail campaign that targets the homeowners who are likely to call you for landscaping. But the mail should have useful information such as enticing offers of prices for your clients.
04. Build A Portfolio Site
Build a dedicated portfolio for your landscaping business to showcase only those projects that you think are your best work. Put images of those projects in the portfolio to make an excellent impression on the visitors. Ensure that the photos are from a good DSLR camera.
Also, review your portfolio regularly to show-off your latest strong work. But ensure that the portfolio is a unique and memorable design too. So, take help of a professional graphic designer who knows how to make a good impression on the visitors using the portfolio.
05. Use Direct Mail
In this digital age, direct mail is still an effective and a result-oriented marketing method. Many surveys have revealed that an overwhelming majority of consumers open direct mail quickly. They prefer getting the conventional emails for marketing over the other means.
To target them, send them your lawn care postcards in the mail. Since the postcards have landscaping logos as the identity of the companies, even if people do not read the content, they will see your logo. They will get your message also if they do not open the mail.
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06. Get Your Business On Listings
Make sure that your landscaping business is mentioned in some of the well-known listing sites. People come to these sites to search for the right services. So, your chances of getting hired are even higher on these sites.
The popular listing sites include Google, Yelp, Thumbtack, Houzz, Home Advisor, Angie’s List, and Porch. Get also listed in local consumer directories. While listing on these sites, you should pay attention to your business profile as well. You should update it with new photos of your landscaping projects.
Additionally, ask the satisfied customers to review your work on the site. Also, make sure that after seeing your business on the listing sites, potential customers come to your website of the landscaping company. So, put a link of your website in your profile and listing.
07. Have A Website For Landscaping Business
A website is a place where your potential customers will look for the information related to your business. So, a site is not just about displaying some images and text. Nowadays, smart entrepreneurs use websites to convert the visitors into customers. They use a web page design as a tool to entice the visitors into buyers of services.
So, project an image of a trustworthy landscaping company using your web pages. Make it sure that your website states who you are and which specific services you provide.
The website should have your logo prominently on the top corner of the web pages, like your landscaping business cards. Show customer reviews and testimonials also in a separate web page. Give pricing list also as customers will look for it right away when visiting your website. Also, give your contact information, and tell about your terms and conditions in providing landscaping services. Overall, convince the visitor that yours is a credible business.
08. Participates In Events And Shows
Many events and shows may be taking place in your town. Some of them may be exclusively on landscaping and related activities. Turn these shows into a brand-building exercise for your landscaping business. Thus, you have a great opportunity at hand to meet with some experts in the industry as well as people who are your potential clients.
When you’re mingling with the crowd and engaging the attendees in conversation, give the potential clients your business card. A surefire means to make your potential clients be in touch with your company is to provide them with your landscaping business cards. The card holds your contact information like website and email address, phone number, etc. Make the card design attractive so that the recipients keep it with them for a more extended period.
09. Do Some Jobs For Free
Your new landscaping company should do some jobs free, especially for high profile clients. If they like your work, they will surely speak to people in their community about your new business. You can also advertise the quality of the free project work in your television commercials.
Use the photos of the great free landscaping work you did on your websites and portfolios etc. So, hire a freelance graphic designer to incorporate these images beautifully in your ads, etc. promotional strategies.
10. Explore The Power Of Social Media
Social media is now widely considered one of the most effective marketing channels. This is chiefly so because nearly all digitally literate people today have an online presence in a small or big way. Most users have Facebook or Twitter pages to connect with the world. They use Twitter etc. channels to comment on different issues or post own blogs and thoughts.
For marketing purpose, the marketers use social channels to generate brand awareness. Your landscaping business can make good use of the popular channels to build your brand identity. This you do by posting relevant content on a wide range of social media including YouTube. You have an online community of people whom you can turn into your clients. But do not forget to request your followers to ‘like’ your content.
These are our main tips to promote your landscaping business. There are tons of other points to consider. However, these are some basics that you should stick to establish your business in its initial stage.
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It is essential that you market your landscaping business properly. Make sure that you aggressively target customers, using all means. Your business card, logo, website, social media content, etc. visuals will draw people to your services.