Last updated on July 19th, 2018
Your business needs aggressive marketing to be ahead of its competitors and also to grow steadily. For that, it should consistently make its presence felt among target customers. To help you achieve this target, a graphic designer creates remarkable visuals for your business. But how to hire best graphic designers is an issue that you should tackle well. You should be searching for qualified designers and engaging one of them, which requires you to consider many things.
Whether you run a small or medium business, it needs a consistent flow of visuals such as logos, websites, brochures, leaflets, various advertisements, mobile apps, and tons of others. All businesses recognize their importance in the modern competitive markets. This is the reason that every serious business looks for experienced graphic designers.
Graphic designers create visual concepts, by hand or by using the software. They are responsible for the overall layout and production of a wide range of designs for different applications like brochures, advertisements, and magazines.
The designers create images that are capable of identifying a product for consumers. They also develop graphics, illustrations, websites, and logos to convey a message of an enterprise and its business. Their role in communicating ideas that are inspirational to people and target consumers is vital. Many enterprises involve the professionals in designing corporate reports. Overall, the designers give your company a recognizable face to instill a sense of trust in your customers.
However, hiring the right designer for your business is not easy. There are plenty of professionals for any specific graphic design work. So, it is essential that you find out how to hire the designer considering your particular design needs. Not only that, you should know how your business can work successfully with graphic designers.
This brings us to the question of how to find out if a particular designer is right for your business.After all, the designer matters the most for creating impressive visuals with a purpose.
Here Are Some Proven Tips For Hiring The Most Efficient Graphic Designers For Your Business
01. Know Your Goals
What exactly do you wish to achieve when you want to hire the best graphic designers? That question must be asked and answered precisely before you proceed further. To answer the question, you should be clear as to what is the job of the designer. As has been mentioned above, graphic designers create visuals and graphics.For example, if you want a logo design, they will create a visual feel and impression. Do not expect them to do anything else such as web development etc. works.
Another thing to keep in mind is that most designers have expertise in a particular field. If you hire a designer to create a website, do not expect him/her to design your brochure also. So, first know what your precise design needs such as flyer, logo, etc. are. Then, find out what feel of the design you are looking for. You must also be clear about the colors, fonts, images, etc. you need. Or, you will leave that to the designer.
Also, be clear in your mind about the audience you want to target. Who are your consumers whom you wish to target through the visuals? Know their social, economic, and other backgrounds. Understanding your customers and market beforehand helps a lot in hiring the right designer.
02. Know When You Need A Designer
First, you should be sure if it is the right time to hire a designer. But how to find it out? One of the things to watch here is that you never had a visual brand. Now, you want to create a brand that is visually impressive and conveys your message to the customers.
You do not have the necessary skills and time, but you want to upgrade and update your graphic visuals. Recently, your business has evolved, and you need a designer to recreate your brand.Evaluate your requirements to find out if you need the services of a professional graphic designer who will be dedicated to your project.
03. Write A Creative Brief
You must consider writing a creative brief when thinking of how to hire the best graphic designers. The brief talks about your project so that only suitable designers will respond.
Make sure that the brief mention your requirements for an online graphic design that you need. You can post the short to the sites such as LinkedIn Profinder and Creative Hotlist where hundreds of designers look for work.
04. Search The Right Places
Now that you know what you want from the designers, the next step is to see where you will find them. Here are some key sites to look for them.
Crowdsourcing Sites – There are many useful crowdsourcing sites that are dedicated to creating a vast array of graphic designs services. One of such leading sites is Designhill. At this site, you can browse many designer portfolios. You can compare these portfolios for the designers’ styles and skill levels. The site allows you to invite a designer of your choice to work on your project on the one-to-one basis.
Portfolio Sites – There are portfolio sites such as Behance that give you access to the portfolios. At these sites, you find those designers who are not available on freelancing websites. But their one downside is that they are not a work platform, which means that you will have to reach the designer on your own and not through the site.
Other Platforms – You can locate the designers on sites like Freelance.com, Upwork, and Fiverr. Here also, you have the option to browse the designers’ profiles for comparison. But these sites have millions of designers, which means comparing them itself is a tedious job.
05. Compare Design Portfolios
After you visit several platforms in search of the designer, now is the time to compare different portfolios. A professional designer will surely upload his/her best works so that potential clients can judge the skills and quality going in the designs. That is the primary purpose of creating a portfolio.
But when browsing for the portfolios, compare different design styles to know which one is the right for your brand identity. You will come to know the designer’s aesthetic and their strong areas of performance.
Make sure that you compare the portfolios of the designers who specialize in the design area you need. For example, if you need a logo, then browse and evaluate the profiles and samples that have logos.
06. Know The Experience
Experience of a designer matters a lot. It is through many years of working practically on different projects and clients that a designer has a better insight into a design brief. Such professionals instinctively know how to create a new logo that makes sense and conveys the desired business message and values.
Moreover, you will find working with an experienced designer much easier as compared to the one who is starting new in the field. You do not have to spend your lot of time with the professional who has already done many such projects for years. So, look for the experience also when evaluating the portfolios.
07. Negotiate The Pricing
If your budget for marketing and designing is tight, negotiating over pricing with the designer is extremely crucial. Your small business cannot afford to pay expensive fees to hire a freelance graphic designer for a logo. That does not make sense especially when you can compare many designers for their lower costs.
But before sharing your budget with the designer, find out the market rates for the design project you want to work on. After all, you would not like to pay a disgusting amount that is too low for the self-respecting professional.
Also, keep in mind that the pricing will depend on your designer’s skill level, experience, and location. If you are hiring a designer online, the difference in pricing will be huge for a designer from a developed country and a developing country for the same skill level and experience.
You should also negotiate if they charged by the project or by the hour. Know how much the designer will take upfront and how much after the completion of the project. Find out the payment mode as well. Discuss all the terms so that there does not arise any issue later and everything moves smoothly.
08. Reach Out To The Designer
After you have pinpointed the designer, reach out to convey your interest in working with the professional. You should be talking with warmth and in a welcoming tone. At this time, talk about the project and its outlines.
For instance, you can emphasize that you need a professional website design. But find out if the designer is available for the project. Do not assume that the designer will mostly be having the time to work for you.
09. Have A Contract
Make it sure that you have a friendly deal in place. The agreement with the designer will make everything go smoothly between the two sides. In case of any dispute, both the parties can go back to the signed contract to resolve the problem as per the document. For example, if the deal says that it is for designing a business card and a logo, but the designer is charging extra for the logo, you can refer back to the contract.
The document should mention every minute details regarding the terms and conditions including the pricing. It must include the project timeline, the number of edits/revisions, any confidentiality agreement, and pricing terms.
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10. Look For Red Flags
After you hire the best graphic designers, you will look forward to work closely to create a unique and memorable piece of work. However, many business owners do not keep an eye on the project and ignore the proceedings. Do not make this mistake. You should always show that you want to actively involve with the professional graphic designer in the process. For example, if the project is about creating a business logo design, keep on asking the designer about the progress and the colors, fonts, etc. used.
There are signs to know that your designer is not paying attention. If the designer does not respond to your correspondence immediately and instead takes many days, then something is wrong. Some designers want the entire project fee in advance, which indicates their non-interest. Also, the designer does not want to answer your queries regarding the design elements being used. If you notice such troubles right in the beginning, it is better to hire someone else than to continue.
So, these are the key considerations when you hire the best graphic designers. There may be other tips that you would like to follow, but these are the basics. Make sure that you have a designer who is talented enough to create unique works that add value to your business.
One of the best places to create a wide range of designs is Designhill, a leading crowdsourcing site. It has hundreds of designers, and many of them will be willing to work on your project. You can hire a designer on the one-to-one basis or launch a design contest to get a customized design from the site in a short period at an affordable price.
To hire best graphic designers, pay heed to the aspects such as knowing your design requirements and you should be sure that you need a designer. You should create a design brief and post it on some popular platforms, compare design portfolios, negotiate prices and other things.