Illustration has suddenly emerged up everywhere across online and offline platforms. Right from websites to advertising to a variety of designs, illustration is today dominating the marketing art forms. This has brought illustrators to the center stage and brands are hiring them as part of ... Continue reading
Today, every graphic designer must master the art of typography as it’s vastly used across all types of designs. Typography is widely used right from a logo to business cards, websites, brochures, menus, etc. There is a never-ending list of items where typography ... Continue reading
Businesses are easy to set up but achieving a steady growth is a hard task, even for established companies. After gaining some growth momentum, many businesses peak early and start declining in terms of sales and turnover. One of the primary reasons for their failure ... Continue reading
When Instagram first came into existence back in 2010, it was similar to any other social media platform; crowd with selfies, food pictures, pets. Now in 2019, the platform is a way different from what it was at the time of its launch. It is ... Continue reading
Whenever you think of the brands you know or perhaps love, there are chances that you not only recall the brand name but campaign slogans too. Today, almost every brand is coming up with catchy slogans so that they can make a long lasting impression ... Continue reading
Today, technology has become a bigger part of our life than it ever used to be. Companies, in order to retain their positions in the real world are taking the help of virtual world. Social media marketing has become the most powerful marketing tool. The ... Continue reading
Retail is the business sector in which goods are sold individually or in small quantities to consumers. Retail market and shops have a very ancient history. Over the centuries, retail business has gone through transformations - from little more than rude booths to grand shopping malls ... Continue reading
Did you know that Google was initially called as BackRub? Pepsi first hit the store shelves as Brad’s Drink? We can’t even imagine these names as brands with global appeal. Generating an excellent name for your computer company can be a challenge. When ... Continue reading
Businesses must come out with new strategies to give boost to the sales and create a new brand image. Pizza Hut is one such global giant that revisited its marketing plans and gave it a new identity. It then redesigned its logo. The current Pizza ... Continue reading
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