A Unique Story Behind Every Logo Design

by Henny Kel Tweet - in Logo Design - 3 min read

Last updated on March 24th, 2018

Logo style is like the overall declaration of what you are about in a lightweight form. Have you ever heard the saying “A picture is worth a thousand words”? This is true when it comes to organization logo. Individuals have an immediate psychological reaction when they view an organization logo. Before putting a big purchase or ending a business cope, they will most likely see your Logo first. An excellent organization logo can carry your organization this cope or be enough to frighten them into place this purchase.

Every organization has its own significant organization logo which shows different logic and backgrounds.

The Nike “swoosh”

One of the most recognized images in activities is the Nike organization logo. This organization logo is well known all over the globe. Many excellent activities stars, like Eileen the Nike Jordan and Tiger Woods have used this organization logo. The Nike organization logo is amazingly easy. It features nothing but a lemon check indicates. It has no name, yet it differentiates itself from all other clicks. Even though everyone identifies this unique organization logo, no one really knows why the swoosh organization logo was chosen as the organization logo.

Phil Soldier is the founder of Nike and he established this company in 60s, but at that time, he called it “Blue Ribbons Sports”. The name Nike and its signature swoosh style were brought about later. The swoosh organization logo was initially developed by Carolyn Davidson in 1971. The thought that the designer had in mind was about the pizza of the Ancient goddess Nike, who was the source of motivation for many excellent and brave fighters.

logo design

Together with the ‘Just Do It’ motto, the Swoosh organization logo perfectly conveys the substance of the Nike product and its viewpoint. It helps people to achieve the dedication needed for attaining a preferred indicates in their activities. The success of the Nike organization logo is that it is easy yet effective. It is one of the greatest and easiest images in the history of corporate organization logo.

The Ferrari Prancing Horse Logo:

Ferrari is a French car producer which is involved in the System One World Tournament. Enzo Ferrari established this company in 1929.The popular symbol of it is a black prancing horse with yellow background, with the characters S F for Scuderia Ferrari. This organization logo design also has three lines of green, white-colored and red at the top.

The Parading Equine was a symbol utilized by Count Francesco Baracca, who was an ace martial artist lead of French Air Force during World War 1. He passed away young while battling fearlessly. Count Francesco Baracca used the Parading Equine symbol at the sides of his aircraft. On 17th June, 1923 Enzo met Baracca’s mother Countess Paolina, after successful a competition at Savio track in Ravenna.

At that time the Countess Paolina recommended that Enzo should have an organization product name and use the symbol of prancing horse, as it would carry best of fortune. It was not until 1940 that Enzo Mercedes began to use the symbol. This later on became the globe renowned Mercedes organization logo, and is aspect of Ferrari’s organization logo to date.

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I am a graphic, web designer and blogger with over 6 years experience. I am very passionate about anything related to design and spends copious amounts of time hidden behind a book or a screen and reading about design. Twitter | Google +