Considered to be one of the most effective and impressive tools of online advertisement, banner ads have become the main component of online promotional campaign. In fact they are such effective web promotional gizmos that if incorporated effectively they have the knack to transform visitors into leads. So, what can we deduce from the above statement? Do all the banners run successfully accomplishing their task thereby achieving their target? Or we require some special features to transform them to magical online promotional instruments?
Let’s have a detailed look on how an effective banner ad should look like.
- Make Use of Succinct Evoking Statements- Don’t focus on explanations and elaborations; try to be very condensed and focused when spelling out your message on banners. In this fast running world, no one has time to listen to your business idea; they only want to decode their personal interest while going through your message. Therefore, your ad should be able to evoke your online viewers so that are compelled to visit your web portal.However, if they do not find it interesting they will skip your banner in no time. So, the bottom line is to be short, succinct, catchy yet exciting and appealing while making use of statements.
- Special Offer Should Come Bundled With The Ad- Human nature always compels an individual to grab anything that is provided FREE. If you believe the reports of online surveys, then I’m sure you are not going to miss this word from your banner ever in future. The term ‘Free’ whenever associated with online marketing tools,in fact is known to boost the company sales tremendously. So, if your business is going through a slowdown and you are experiencing low sales then one effectual way of placing your business on the right track is to introduce a free offer and include it as a part of your online promotional strategy.
- Provoke For A Call To Action- If your banner ad has everything lucrative but does not provide a means of action to online viewers, then how can you justify the purpose of a banner ad. A quick call to action button like ‘Sign Up Now’ , ‘Join Now’, ‘ Sign Up For Free’ , ‘ Take A Free 30 Day Trial’ or ‘Get A Blog Now’can surely allure your readers thereby luring them to come to your website.
- The Color Of Your Banner Ad Should Have That Sway- If you wish to catch your viewers eye then do ensure that your banner ad should not have the same color scheme as your website. Get them designed in nice contrasting colors with striking effects, so that they fit perfectly into the frame without getting lost. Light color schemes on dark backgrounds and the vice versa also help in highlighting your banner ads beautifully. However, don’t let it look overdone or make it a box of painted colors. Simple, elegant and subtle works excellent.
These are just a few basic concepts that should be kept in mind while designing a banner ad. The rest is up to you to design, explore and see. Happy designing!