Last updated on June 23rd, 2018
Businesses evolve with the time. They add new products or services to grow faster. Many businesses start targeting a new set of customers as they shift their base from local to national and then to global markets. All such developments should reflect in a company’s logo. A company should go for a logo redesign so that the symbol is palatable to the new age customers.
However, one of the reasons why businesses refrain from redesigning their logos is their customers. Customers build some emotional attachment with a logo. They treat the logos around them as part of an emotional environment. In fact, some logos have attained a cultural status.
There are instances when people were upset with redesigned logos. Still, global companies recreate their logos. For example, logos of global companies such as Google and Pepsi look different from what they looked a few years back. But a logo redesign does not mean completely changing its look and feel.
Most of the companies tweak their old logos here and there to give it a new look. That is the right way to treat a logo to recreate it with its original shape, colors, typefaces, etc. more or less intact.
Logos are the symbols that the consumers see very often when they go shopping for the products or services your business offers. Your company logo is perhaps the very first thing that the customers look at consciously. They may make a perception about quality of your product or service by looking at your logo.
In fact, your company logo serves your business in many ways including creating brand reorganization amongst the customers. But should you redesign your logo frequently or even once to reinvigorate your brand’s identity?
When Should You Go For Logo Redesign
This is one of the major questions since many small businesses often redesign their logos. Even some established businesses also recreate their logos whenever they feel that their business is not doing good.
They redesign because their company is not doing well and the revenue growth is not matching their expectations. But experts believe that redesigning a company logo every now and then may greatly impact the business of the company as consumers may not recall the new logo easily.
Many businesses go for logo redesign whenever they make some changes in their line of business. There are some popular brands that change their logos whenever they alter their business profile partially or fully. And then, there are others who think that the consumers do not relate to the logo and hence, they redesign their logos. In fact, in some instances, people even protested to a new design of a logo.
Each business owner may have their own set of reasons for redesigning their company logo. It may also be that they want to add some colors or typefaces in their scheme of things in marketing materials. For instance, if a website design has undergone some changes, the company would like to make changes in logo design.
But the fact of the matter is that any logo takes considerable time before it actually yields the results for its business owner. So it makes sense not to expect a logo redesign to give a boost to your business overnight. Even logos of many global companies did not bring success to their businesses instantly. It took many years before the recreated logos finally got some recognition.
Experts say that success of global companies’ logo is due to the fact that these organizations can reach to millions of people. When a huge number of people see logos of global companies these logos naturally becomes recognizable. This is the reason why most of the global companies have logos that people can instantly recall or connect with.
This shows that if you are a small company, the chances are that your logo will take many years before it achieves an iconic stature. This is because your business itself may take many more years before it spans globally.
So, a logo’s success in terms of reorganization from people depends on how well has your business expanded over the years. To get recognition for your recreated logo, make sure that you redesign other graphic design items of your company too. For example, have a new brochure design that has the elements of your new logo.
Frequent redesigning of your logo can confuse your customers. They take the message that you are not confident in the quality of products or services you offer. They also find it little difficult to recognize a logo, if there are many changes made in its design. It means that they may not recall your business immediately by looking at your new logo and hence, you may lose customers to your competitors.
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So, do not change your logo design just because you do not like it or people do not give it the reception you had expected. Just bear in mind that the logo will take some time to establish recognition for itself. And, never change your logo just because you are tired of seeing the same logo for many years.
Is your company also in need of a logo redesign? Have you evaluated your logo and want some changes in its existing design. If you find that some new developments in your business must reflect in your logo, then redesign it.
One of the easiest ways to get many new logo redesign concepts from talented graphic designers is to crowdsource the work to Designhill. This is a leading platform where business owners get their design needs fulfilled at an affordable price. All you are required to do is to launch your logo design contest for the designers.
You can then get dozens of design ideas from many logo designers. What’s more is that Designhill offers 100% Money Back Guarantee if you do not find the redesign concepts satisfactory.
As businesses evolve, they usually go for redesigning of their logo, which is their main business identity. Sometimes, a little tweaking of old logo design is enough to give it a new look. But many logos need complete overhauling as the old design was not appropriate. The new logo must represent its company amid new age customers to represent their aspirations from the products or services they buy.