4 Basics To Follow For Designing A Business Logo

by Henny Kel Tweet - in Logo Design - 2 min read

4 Basics To Follow For Designing A Business Logo

Last updated on November 2nd, 2018

If you own a business, you should be making all out efforts to promote it in the market amid your targeted customers. To create an effective logo design is a way to take your business to increasing number of customers. This is because a company logo is always visible through different media such as printed on products, brochures, professional websites, business cards, advertisement on TV etc. Clearly, it is all about impressing your audience through a business logo design that is trendy and efficient enough to lure people towards your business.

4 basics that you should be following for designing a business logo.

1. Unique logo design
Make it certain that your logo design is yours only and not a copy from famous brands. If people find your logo to be a copy they will not be trusting your business for quality. Moreover, you may also be facing cases of plagiarism.

2. Judicious use of colors
there is no doubt about important role of colors in designing a business logo, but use them very selectively. Incorporate the colors of your company and industry only. Never use colors randomly just to please your eyes. It is always advisable to prefer design and graphics that are in accordance to your brand.

3. Avoid fancy elements
Your logo should never contain those fancy design elements that are usually associated with cheap gimmicks to attract viewers. Since you run a serious business with useful and high quality products or services for the customers, all such significance must be their in your logo design for proper representation of your business.
Ensure that your business logo looks professional which means that the elements are in right proportion and are not in exaggerated form.

Designing A Business Logo

4. Balance
Your logo must have some balance between its height and width. This means that the logo should not be too wide or too tall. To avoid creating such disproportionate logo, it is better to use square shape which has all the sides of equal measurement.

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These are only the basic aspects of designing a business logo. There are many other things that inspire you to implement the smart tips for creating dazzling logo to represent your business.

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I am a graphic, web designer and blogger with over 6 years experience. I am very passionate about anything related to design and spends copious amounts of time hidden behind a book or a screen and reading about design. Twitter | Google +