Last updated on April 17th, 2019
Even when you boast of a high-quality product, it needs to be packaged nicely to impress your customers. Professionally created packaging designs makes a lasting first impression on customers and helps build a solid base of loyal customers. Your brand identity of business depends a lot on the impression your packaging of products makes.
Packaging industry is huge, which means that your product will be noticed only when its packaging is extraordinary. According to an estimate, global packaging industry is valued at approximately $400 billion. Manufacturers understand the importance of packaging in the modern markets and how to lure customers using attractive packaging.
Imagine this – You are walking down the supermarket aisle and referring to the shopping list on your app. And just right around the corner in a super attractive display, you find bottled flavored milk. The bottles with attractive packaging designs catch your attention, you pick not just one but two of them on a whim, even though you don’t remember the last time you bought flavored milk!
That’s impulse buying for you and the power of packaging.
Packaging is important for all kinds of products; it’s one of the first touch points of a consumer and makes the consumer want to purchase the product. In the era of variety when every product has multiple variants, and as many brands, it’s necessary to stand out from the competition. This is where packaging design comes into the picture. We have some of the best packaging design ideas that will inspire you to create functional yet appealing packaging design.
Here Are 40 Awesome Packaging Designs For Your Inspiration
01. Use Category Imagery
If your product is popular with an icon, use it along with the product name to create instant recognition.
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02. Iconize The Product
Instead of a photograph, create stylized icons of the product itself, which can be used in multiple formats graphic design services.
03. Make It Comical
Cartoons are not just for kids, some products can carry off fun imagery even if it is not exclusively meant for children.
04. Keep It Minimalist
Sleek, minimalist designs are not going out of fashion anytime soon. This packaging works especially for health related products. But make sure that the colors etc elements you choose are from the client’s logo design for brand consistency.
05. Show The Product
Instead of a simple, clear showcase, use the product innovatively with the design to highlight the use of the product.
However, make sure that the design elements such as colors, images, typeface, etc for packaging are in sync with your creative website design. This is because customers will visit your website to get information about your products. If they find the colors and other elements of your packaging on your website, they take the website as authentic and trustworthy.
06. Make It Collectible
The entire range of products can be made in a collection so that the consumer would want to collect all the versions.
07. Just Go Bizarre
Take the packaging and turn it on its head. Completely change the traditional packaging to something more functional and unique. Such packaging design helps in building a good brand identity.
08. Make It Functional
Make the packaging designs useful by completing a task related to the product itself, so the consumer does not need anything else.
09. Make It Elegant
A daily product does not have to be boring and unoriginal, use imagery that can change the look from boring to elegant.
10. Remove The Excess
Both paper and plastic are detrimental to the environment, remove the excess and showcase your product at the same time.
11. Make It Appealing
Some products are consumed from the packaging like bottled drinks, make them appealing to drink from.
12. Create A Color Theme
Certain colors remind us of certain things, for example, blue goes for sea, green for trees, etc. Use this instant connection in your packaging. In this packaging, there is some use of illustration and graphics to make the design unique.
13. Be Inspired By Nature
Get imagery and inspiration from nature related to your product, you can highlight this is with beautiful illustrations and images.
14. Say No To Stereotype
Feminine products usually are typecast the most, move away from the mold and see the consumers thronging your way!
15. Create Limited Edition
The quirky and attractive limited editions will create an urgency and stimulate impulse buying unlike anything else.
16. Create Authenticity
Many ready to eat foods urge consumers to move away from home cooked, but the packaging can make them feel like it’s as good as homemade.
17. Break The Monotony
A shoe goes in a box, but what if it doesn’t? Break the rules and think out of the box for such packaging.
18. Make It A Masterpiece
Create a masterpiece on your product, use high end or eclectic art as a part of the packaging to bring art closer to the consumer.
19. Use Natural Materials
Today consumers love organic, and natural products include natural materials in your packaging too! A plus one for environment conservation.
20. Two Products In One
Give the consumer the option of using the product with the help of packaging. This is great for ready to eat products.
21. Become Creative
Think of all the ways in which the product can be used and include it in the imagery in the packaging, for instance, earbuds equals music, which equals music notes!
22. Jump Into Trends
Media & Movies create a lot of hype among consumers, make your products more appealing by jumping onto trends of the day with licensing and unique packaging.
23. Make It Useful
Lot of products are not multi-use yet can be consumed over a period of time. For instance chips, you don’t want them to go soft so simply close the packaging back!
24. Include An Action
Encourage the consumer to participate in the unveiling process of the product to make it more exciting.
25. Make A Joke
Packaging need not and should not be straight forward, include an element of fun in the packaging especially for children’s products.
26. Let The Fun Begin
Your product can engage the consumer with its quirky design and yet be easy to use.
27. Connect The Dots
Your packaging can instantly let the consumer connect the dots between the brand and the actual product.
28. Make It Beautiful
Consumers love pretty products, especially if you can use them well. Incorporating beautiful elements will only enhance the product features.
29. Make A Statement
Several products need to make a statement along with the consumption, be fearless in the design.
30. Connect Use And Product
Let the product packaging remind the consumer of using the product at the right time. Often the products remain unused because of lack of recall.
31. Bring Other Elements
Use other elements or products and utilize it in your packaging. For instance, the pull tab flyers are very popular, but the idea remains the same, give information to anyone on the go.
32. It’s A Blank Canvas
The entire product is your canvas, consider all the aspects of the packaging where you design can be used.
33. Keep It Simple
Don’t shy away from keeping it simple if all it takes to differentiate from other products in the category is to do that!
34. Go Big, Go BOLD
Even if it seems in the face, sometimes the big and bold is required to grab the attention of the consumer.
35. Attend To The Purpose
Many products are only given as gifts if your product is one of a kind then ensure that your buyer does not have to put in additional packaging thought to it.
36. Textures & Features
Use elements like textures for the grip of the product or other features which will help the consumer use the product.
37. Let The Color Pop
Colors, especially bright shiny colors will naturally draw attention to the products in the aisle.
38. Get Funky
Your product packaging design can go as wild as you possibly want it to! Involve elements that are related yet unheard of. Experts at Designhill opine that this is the best technique to draw customer interest!
39. Focus On The Product
One of the best ways to in fact design the package is by showcasing the product itself and nothing else.
40. Go Into Unchartered Territory
Think completely out of the box, use designs or elements that are not used for your product category but for others and find out the best way to go about it.
Some notable mentions of unique packaging designs from crowdsourcing platform Designhill.
01. Healthy Chews
The Healthy Chew packaging design displays all the images of dog food. There is the legal information also as part of the design. Green color dominates the design to indicate healthy pet food.
[Source: View Case Study On Designhill]
This packaging design features modern graphic elements. There is a square shaped line in white that is stylish and fashionable. There are many other images incorporated in the background. All the shapes in the background are geometric, which is indicative of the company’s glass business.
[Source: View Case Study On Designhill]
So, these are the inspirational packaging designs that you can study and learn from. If you are a business owner who needs a unique and memorable logo, Designhill is a right crowdsourcing platform. You can launch your packaging design contest to get dozens of new design ideas. With this site, you get a winning packaging design at an affordable price. Your money is safe and secure as the site has 100% Money Back Guarantee policy. Do you know of any other inspirational packaging designs? Do let us know in the comments below.
These are surely inspirational packing designs due to strategic use of elements like colors, typeface, shape, lines etc. All of them are unique and memorable designs that stand out in their brand message.