50 Shades of Grey Website Designs That Make Grey Look Good

by John Kash Tweet - in Website Design - 3 min read


Last updated on February 21st, 2018

Grey looks good! Surprised! Well, at least, after the staggering success of “50 Shades of Grey” the book that sold 60 million copies and the movie that grossed $81.7 million on its opening weekend, it would certainly be no exaggeration to say that grey looks good! Of course, the movie and book were not about the color grey but about fictional character, Christian Grey.

Quite like this much-talked about fictional character, grey color is considered an unemotional and fence-sitter. But again like the character, grey color has many layers of mysticism to it. And many designers from across the globe have successfully been able to use this unemotional color to emote several colorful expressions.

A misconception about custom website design is that it should be using a variety of color and multiple gradients. But it is important to remember that overuse of colors in graphic designing makes a website design look complex, cluttered and eventually fails to convey the intended business message. No wonder, a large number of websites choose to go grey to express many emotions and inspire with their uniqueness and creativity. In addition, such websites also stand out from the crowd.

As a part of our research, we handpicked a selection of successful grey websites that never fail to impress and inspire. A careful assessment of these grey websites revealed a series of interesting facts that have laid the foundation of success for these websites. For example, a majority of these websites make good use of bold typography. This typography has been the main tool to help users navigate easily through the website pages.

Another striking feature that makes such websites impressive despite no use of colors is the use of large black and white images that add glittering stars to the overall look and feel of the website. In fact, experts believe that colorless pictures are less distractive. So, the focus is right on the message through such pictures. Besides pictures, some websites also feature grey hand-drawn images that occupy the negative space on the webpages.

So, without further ado, let’s scour through these impressive grey websites and appreciate the designers’ efforts. Don’t forget to take note how designers of these sites have successfully been able to convey the intended business messages without using any striking colors. And yes! These websites will surely make you exclaim, “Grey looks good.”

1. Tokyo Mild Foundation

Tokyo Mild Foundation


2. Kirschner Brasil

Kirschner Brasil


3. Urban Edge Design

Urban Edge Design


4. Thirty Dirty Fingers

Thirty Dirty Fingers


5. Roland Olbeter

Roland Olbeter


6. Undercover



7. Pixies



8. The Noun Project

The Noun Project


9. Marcin Kaniewski

Marcin Kaniewski


10. Information Architects

Information Architects


11. Stylepit Lookbook

Stylepit Lookbook


12. Leg Work Studio

Leg Work Studio


13. Parallaxis



14. Blissfully Aware

Blissfully Aware

15. Yara N Yared

Yara N Yared

16. Sold-Out


17. Piotr Świerkowski

Piotr Świerkowski

18. Misfit Creative

Misfit Creative

19.  Manuelle Gautrand Architect

Manuelle Gautrand Architect

20. Midwinter Light Up

Midwinter Light Up

21. Non Stop Bar

Non Stop Bar

22. Video Mapping Loops

Video Mapping Loops

23. Open121


24. Antidote



25. Nouvelle Vague

Nouvelle Vague


26. Lionel Durimel

Lionel Durimel

27. Routalempi on

Routalempi on

28. Rule of Three

Rule of Three

29. Process Type Foundry

Process Type Foundry

30. Multitouch Barcelona

Multitouch Barcelona


31. Afrobeat


32. Kenji Endo

Kenji Endo

33. Jakob de Boer

Jakob de Boer

34. Zero Fee

Zero Fee

35. Peter Riedel

Peter Riedel

36. The Sum

The Sum


37. The Letter D

The Letter D


38. Itouchmyselfproject


39. Square Space

Square Space

40. Design Made in Germany

Design Made in Germany

41. Hashima Island

Hashima Island

42. Tokyu Agency

Tokyu Agency

43. Ego


44. SWE Film

SWE Film

45. Daniel Vane

Daniel Vane

46. Joint London

Joint London

47. Redirect Digital

Redirect Digital

48. Kryptis


49. Never Bland

Never Bland

50. Colorz


Now, that you have had a good look at these grey websites, what’s your take on them? You will agree that these sites are impressive enough and offer a lot of learning and inspiration to both aspiring and pro designers. Isn’t it? Have we missed out on listing any of your favorites? Let us know in the comments below.

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I am John Kash from London(UK), a designer having over 5 years experience.My work specialization are logo design, graphic design, Calender Design, Newspaper Ads Design, business cards design, clothing design, social page design & blogging is my keen interest. Twitter | Google+ | Pinterest