Last updated on April 2nd, 2020
Today, in this hyper-competitive society, the only medium of communicating and getting our message out there is through the internet. The internet age has provided several ways to connect with the world like websites, social media platforms, etc. Similarly, an artist can also make use of the internet to showcase his/her collection with the world. Platforms like an online website can be the ideal medium for artists to showcase their collections. With an artist blog, they can create their own brand identity. In this article, we’ve shared how an artist can work on personal branding through a WordPress blog.
Standing out from the crowd is the goal of every artist, so this is understandably high on their list of priorities. This is where branding and creating a brand identity comes in.
In the eyes of many people and businesses out there, branding and marketing are synonymous with each other, but this is not the case – these are two entirely different although related concepts.
Marketing refers to how an artist or business will seek to reach their target demographic through the use of promotions, advertising, and public relations exercises. Personal branding, on the other hand, refers to how an artist will define themselves in the eyes of their target audience. See the difference?
“You’re the best brand. Make it outstanding.”
An artist’s brand is simply the overall appearance in the eyes of the public. This is built up or diminished every time the audience comes into contact with the artist either in person or through websites, social media, newspapers, online outlets, or any other platforms. A blog website helps them to engage with customers. It also helps to connect with similar thinkers and communities of people worldwide.
All artists should understand the importance of having their own blog site, no matter what their field of specialization. It is understanding the importance of making a good impression, whether it’s the first one or the hundredth one. That is what branding is all about – making a good impression every time.
With that in mind, it will be useful to explore how an artist can effectively brand their WordPress Blog. This will be a quick list of tips that will make your blog stand out from the crowd in the best way possible.
Here Are 13 Effective Tips On Branding Your WordPress Blog As An Artist
An artist blog is a vitally important aspect of any artist’s operations since most artists will see the bulk of their clients come to their websites as a result of their interactions with their blogs. It is the most effective lead-generator for many artists out there, and so it has to really align with and positively highlight your brand.
Right. Let’s dive right in, shall we?
01. Pick Out A Killer Blog Name
The name of your WordPress blog is an integral part of your branding. It’s arguably the very first impression you’ll make and what visitors will remember you by. As you may well know, blog names are meant to be unique, which means that no two names will be exactly alike.
This makes it somewhat difficult for many artists as they try to come up with a name for their blog that reflects their branding mentality as well as fitting the criteria of uniqueness called for.
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02. Get Your Domain
While free website building services can be a great way for those looking for quick and easy ways to get their work on an easily accessible platform, they fall short of what a professional artist requires. As a serious artist, you do not want your address to read as yourbrand.freeservice.com.
It would seem much more impressive to have it appear as yourbrand.com. Ideally, your WordPress blog name and domain name should be the same. This will help avoid confusion when visitors are trying to find your website.
03. Get A Great Logo And Make Sure It’s Visible
One of the most effective branding tools for an artist is a logo. This doesn’t just apply to design artists specifically (for whom this is an absolute must), but for the vast majority of artists. Logos are highly effective as unifiers of a brand message.
The design quality, message, and the theme will resonate with your audience no matter where they come into contact with your logo. It surprises many to learn just how much information can be transmitted through effective logo design. With great resources such as this at your disposal, creating a logo to suit your personal branding preferences is simpler than ever.
Your logo should be a permanent feature of your blog, and a prominent one at that. The idea is to reinforce the concept that your blog is an integral and seamless element of your brand identity.
Studies indicate that the most effective logo placement location will be to the left side of your blog’s webpage, which seems to make it easier for visitors to navigate. WordPress makes the process of uploading one’s logo incredibly straightforward.
04. Be Mindful Of Your Tone
Maintaining a consistent tone throughout your communications and advertising efforts remains one of the basic tenets of brand identity creation and preservation. Regardless of whether your brand takes a humorous, serious, or irreverent tone, the goal is to maintain a certain level of consistency throughout.
You don’t want to create confusion in your audience concerning what you’re all about. Your WordPress blog falls into this bracket, together with all your social media platform presences, website content, promotional materials, and everything else in-between. As long as it directly associates with you in your audience’s mind, it has to reflect your brand identity.
Try to research branding books and style guides of established companies. Not only will they help you get a better understanding of what is essential, but will also help you build your own.
05. Pick Out A Theme That Works For You
At the very heart of your WordPress blog setup will be how you choose to present its content. This is easily done by choosing a theme that you feel works well for you and your brand identity.
While outfits such as Designhill can set you up with complete brand identity and logo packs, it is up to you to pick out a WordPress theme for your blog, and you should take some time to consider which will best suit your message. There is a myriad of varying themes out there, with more being developed every day, so take your time.
06. Pick Your Images With Care
As an artist, you are very much aware that you cater to a demographic that is composed of highly visual individuals. These are people that will be very sensitive to the aesthetics of your website or blog. This means that your selection of the images that will go onto your WordPress blog will have to be done very carefully.
You will have to carefully consider the images to place alongside the content of your blog in terms of size, definition (clarity), theme, and overall quality. This will reflect on your brand, as it will speak volumes about you even before your audience fully engages with the content of your blog.
07. Maintain A Consistent Publishing Routine
This is an area of brand establishment and management that poses a constant challenge to many artists out there. Your target audience should be able to rely on you for regular content rather than once every blue moon. The purpose behind this practice is to establish yourself as a presence to be reckoned with in your field, and a regular presence is a prerequisite for this.
There are few badges of personal branding honor on the internet that rank higher than a solid reputation for putting out high-quality content regularly. Google takes note of this kind of status and you will undoubtedly see your blog’s search rankings rise exponentially as you follow up on this aspect of brand establishment.
08. Pick Out Fonts That Work Best For Your Content
All matters typographical should be at an artist’s fingertips. You are likely well aware that the type of font used has a substantial effect on how content is received and processed. Your blog’s typeface represents the very gateway through which readers will interact with your blog.
Sub-headings, headings, paragraphs, and bodies should ideally have their specific fonts. You are at liberty to choose what you feel works for you, as long as it remains reasonably legible. You can check out some great suggestions and blog design ideas online, just to get an idea.
Additionally, you should make sure you’re using web safe fonts, which guarantee that your content will look the same on every browser and device.
09. Inject An Element Of Elegance In Your Blog Design
One of the timeless precepts of artistic design is minimalism. Negative spaces constitute a great way to create a sense of elegance in your blog design.
These are white, empty spaces that work to highlight your content and make it less cluttered overall. This enhances the legibility and attractiveness of your page. Sometimes, less is more.
10. Make Room For Guest Bloggers
This is the practice where influencers, writers, and other prominent entities in your particular niche are invited to create a post on your blog so that they may have the opportunity to insert a link to their sites as well as carry out some mild promotion for themselves while creating quality content for you.
It’s a win-win arrangement for all involved. Creating these kinds of professional relationships will go a long way in establishing your brand as one that’s here to stay.
Guest blogging also happens to be one of Google’s most beloved metrics for website ranking promotion. When Google’s web crawlers go through the internet trying to decide which websites provide genuine help to their audience and thus deserve to be at the top of the heap, the number of inbound and outbound linkages factors quite highly.
Cross-linking with high-authority sites and blogs will automatically place you within their bracket, which translates to a traffic boost for your blog.
11. Place Your Navigation Keys At A Reasonable Location
Best practice when it comes to the placement of navigation keys on a website or blog dictates that they go on the top of the page, in a horizontal position. As an artist, you may be tempted to introduce your take on this by placing them elsewhere, but this is not advisable in this case.
It will likely serve only to confuse and frustrate your audience, making them less satisfied with their interaction with your brand. Adhering to certain practices shows your familiarity with and willingness to apply the finer points of professional web design. User experience is crucial for both SEO and leaving a good impression.
12. Set An Ideal Length For Your Blog Posts
In as much as the content of your blog’s quality matters a great deal, another factor you need to be mindful of its length. While few people would be inclined to read entire e-books worth of content every time you publish a post, it has been shown that long-form content is the most effective length when it comes to blog posts.
Effective here means content that ranks higher in search engine result pages, meaning it will likely be viewed more and thus generate more leads. This will refer to content that runs anywhere from 1,500 to 2,000 words in length.
13. Consider The Format Of Your Blog Well
Running hand-in-hand with your decision on the length of your blogs will be the format you choose to publish your posts in. Online readers today are not the same as the book or newspaper readers of yesterday.
In the online realm, most readers will take in written information by skimming over the information to pick up whatever might be useful to them. For this reason, relatively short paragraphs are considered to be ideal when presenting written content to today’s audiences.
These ‘chunky’ content blocks make it easier for your target demographic to internalize and digest the information presented to them. Don’t worry if it seems as though you will be overly stretching out your 1500+ word post, the proof is in the results – it works.
Some Parting Words
Note that this list is by no way complete – personal branding is a constant exercise that evolves even as an artist evolves. The way that technology continues to change coupled with the ever-changing tastes of the public mean that today’s artist needs to remain agile and alert to their changing environment.
The good news is that the tools and resources available to the artist seeking to develop their brand identity are as powerful as they are plentiful. Creating your unique identity to effectively resonate with your target audience has never been easier. As long as you have a clear vision, anything is within your reach. Good luck!