Use Of Animal Figures In Business Logo Design

by Henny Kel Tweet - in Logo Design - 2 min read

logo Design

Last updated on June 19th, 2018

Animal figures have been used frequently to represent companies and their businesses in logos. Many animals have become symbols for varied attributes which a company can use to create a desirable image for its business. People remember animals more than abstract figures and simple symbols. Chances are that the companies that incorporate animal images in their business logo design are more likely to build a sound customer base.

Since many animals are associated with some attributes, the designer can use them in logos to convey a certain message. Incorporating a monkey will mean that the company is cleaver in providing its products or services, elephants mean that a company never forgets and many other characteristics can be linked to other animals. In fact, some business owners prefer animal logos simple for the reason that people can relate to the animal easily as they already know them.

However, when incorporating popular animals in your company logo, make sure that they are not already in use by your competitors’ logos in the same manner. A quick web search can help you in knowing if your animal business logo design resembles or not with other logos.

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An ideal logo design is the one that is appealing to wide ranging customers. You should consider the effect of the creature that you wish to include in your logo. Its effect on your potential customers should be positive and avoid animals with negative connotation. For example, though foxes are known as clever animals but people also take them as being cunning and untrustworthy.

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Use your artistic techniques to make even a dangerous animal look cute and charming. Discuss the characteristics that your customers wish to seek in your company and its business so that these can be included in your logo design.

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I am a graphic, web designer and blogger with over 6 years experience. I am very passionate about anything related to design and spends copious amounts of time hidden behind a book or a screen and reading about design. Twitter | Google +