Website design is a challenging artwork. Quite expectedly, web designers work for gruelling hours to develop a website that is technically sound, visually appealing, informative, and offers an easy-to- interact interface. However, only a few amongst the many designers succeed in developing an amazing website. In fact, things are all the more complex for novice designers as they lack professional expertise and valuable experience. Amount of competition and multitude of development & design platforms have largely contributed to the challenges of web designers.
With a view to offer a helpful guide to amateur designers, here are 3 effective design principles of a good website design.
1. Order of precedence or guidance roadmap for end users – Good web design refers to proper arrangement of information flow maintained in a website. Logo is perhaps the first thing in this context that attracts a viewer’s attention and is therefore placed at the top left side. However, there are many other significant tools such as positioning, coloring, contrasting, sizing and placing of design elements that play a vital role in website development. By simply focusing on these vital aspects, you can offer a perfect navigation roadmap to your users without letting them distract or divert their focus from the main subject matter.
2. Spacing and their effective usages – Many web designers feel tempted to fill in every blank space with one design element or another. However, in the real world, empty spaces called the white spaces are essential to enhance the appeal of a web site, making it user friendly and functional.
There are mainly three aspects of spacing that every web designer must consider.
- First is the line spacing that directly effects the readability of a website. Technically called leading, this can easily be adjusted with the help of a line-height selector found in Cascading Style Sheets (CSS).
- Next comes the padding that defines the spacing between the text and other elements. The rules of padding stipulate that there should always be some space between images, text, borders or tables.
- Last but certainly not the least is the white spacing, also called negative spacing. White spaces are used to deliver a balancing and contrasting look to a website. More white spaces tend to make elements appear elegant. Quite naturally, most architectural companies use a lot of negative space on their website. However, as a designer you need to be very careful when selecting spaces. In addition, it makes sense to ensure that negative spaces go well with other design elements.
3. Navigational ease- It could be really frustrating if a user is unable to navigate easily on your website. Therefore, offering the ease of navigation within a website is very important. In fact, the websites that lack easy navigation see a huge downfall in the number of visitors.
There are two major facets of website navigation:
By designing proper buttons with meaningful & informative text description and placing them accurately on the web page, the navigation of a website can be greatly enhanced.
Orientation too can excellently be worked upon by offering drop down menus, sub headings and site maps for the new-age Internet savvy visitors who don’t appreciate sites that with no menus, sub headings and site maps!