It’s 2017 and the year is witnessing a whole new logo design trends as there would be a fresh set of requirements by the client, new trends for designers along with different requirement for new and upcoming projects. On the other hand the motive behind every new design, logo trend and business is to engage the user though an increasing no. of digital channels. The frequency of engagement is to increase at a rapid rate, the businesses will go more personal and the designer needs to be more innovative, more creative and more inclusive.
So, Without beating round the bush let’s take a look at the 7 logo design trends for 2017.
1. Minimal – Say More with the Least Possible
As quoted by Leonardo Da Vinci – “Simplicity is the ultimate sophistication”, it is most of the times the simplest of the logo designs that catches the eye of the customer, in simple words, drives the internet traffic towards your brand. The reason behind, being the most catchy, is that minimalist logo designs are very practical and at the same time they are purpose driven. These logo design styles convey the message directly
2. Handrawn, Handwritten or Handmade
These logo styles connects the brand with the customer at an intimate level. Though it’s a little bit tough to translate the handmade design to the digital version but with the evolution of scanners, light pens and vector tracing these problems are now a thing of the past.
This style of logo designing delivers a personal touch, authenticity and warmth. These are designs are mostly popular with the food industry such as coffee shops, restaurants. The aesthetics of the logo keeps you raw, grounded and gives you personal attention. It is also very important to focus on the typography in this particular style as bespoke fonts are valuable assets to the design industry.
3. Negative Space – See Beyond
This style of logo designing has emerged in recent years. Some of the best examples of these designing styles FedEx, WWF & NBC. These, are for the ones who have the penchant to discover the hidden. Negative space logo designing style is very popular on social media sites and many big brands. They are brilliant, clever, witty and most importantly have a very high recall value which in turn boosts up the user engagement. The style gives the consumer, to think something extra, a deeper message, or to solve the hidden clue. Sounds like treasure hunting!!! No?
4. Mono Lines or Line Art
Year 2017 will be experiencing an amalgam of line art concept of logo designing and the innovative thinking of new age designers. These are simple designs with a single line which are often accompanied by a graphic art. Line art logo designing have recently been loved in the businesses as they are laid back and simple. The style includes a line with unchanging thickness and goes on like a twisted wire, which when analysed deeply gives a crisp, clear and cleaner look. The design style draws a clear distinction line between the generic coloured logos and mono lines.
5. Vintage – As said ”Old is Gold”
Vintage style of logo designing would be seeing a whole new face in 2017. The major reason behind the same is the nostalgic effect it gives and creates a connection with the memories of their past. This design style also conveys a sense of royalty, trust and authenticity. Though they are not as sleek as the other styles but they certainly excel at their job when it comes to grab the customers’ attention towards the brand. Yes! This style hits the emotional quotient.
6. Form Simplification
A simple logo design makes it easy for people to recognise and remember it. A good logo design will always be simple yet unique. An overdrawn or complex logo design might confuse the readers about the brand. It should be neat, clean and distinctive.
7. The Moving Parts – The GIF’s
Last but not the least, the final entry that has made it to the trending logo design list of 2017 – is the GIF logo or the moving logo. With the world converging towards digitisation the brand that sells it’s products on the web is the clear winner. The Gif logos are graphics that are continuously changing positions to adapt. This style has recently seen a rise due to the active involvement of social media websites, such as Facebook, Twitter, Pinterest & Instagram, into digital marketing.
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Do you have some other logo design trends predition for 2017! Did we really showcase the trending or something was leftout? Do not forget to share your feedback on this post and comment below to add your recommendations about other designs that you think should have made it to this list.