Can't find the perfect font for your logo?
Get hundreds of logo designs in under 5 minutes by completing 5 easy steps
  • 1 Choose some designs that you like
  • 2 Choose your colors
  • 3 Add your company name
  • 4 Pick some icons
  • 5 Download your logo

Give it a try:

Do Not Alter Your Logo Frequently

by John Kash Tweet - in Logo Design


Last updated on December 6th, 2019

Your company logo is not just a symbol for your targeted customers. More than being a symbol, the logo is your company’s identity that the customers associate with your products or services, quality and your business values. This is a major factor behind the experts advising against frequently changing your logo design.


As the time passes, the people and targeted audience start identifying your business with the help of your company logo. Take for instance global brands such as Coco Cola and McDonalds. The customers immediately know what products are on offer when they see logos of these organizations. So, a logo works as a main tool of attracting the people towards a company’s offerings in the market.

Looking For a Logo Design?

We have helped thousands of business owners from all around the world with their graphic design needs such as a logo design, website design, social media posts, banner design and much more.
Get Your Logo DesignGet a Free Quote

Your logo must be applied consistently so that it can become true asset of your company. Once a logo design is approved and its use on products and your company marketing tools starts, it builds the brand. So, continuity and consistency of your use of logo must be ensured. This means that all elements such as colors, relative sizes of elements and style should stay the same over the years. What will happen if McDonald painted its golden arches in green or orange at some locations and brown at others? This will create confusion for the customers and it can damage your brand image. In a shelf in shopping mall, you can locate the Coca Cola brand from a distance due to its recognizable color and design. Now change the color, font and overall design all of a sudden and the customers may hesitate to buy as they need to confirm genuineness of the product.

Even when you need to promote your brand during holidays, do not change your logo color. If you cannot afford to print in color, then print in black. Avoid rearranging your logo elements for different publications.

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1-855-699-2851 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Also, never use a logo in a body copy or put it inside of another graphic element or use it as a headline as this will damage your brand image.

Get Your Logo Design

I am John Kash from London(UK), a designer having over 5 years experience.My work specialization are logo design, graphic design, Calender Design, Newspaper Ads Design, business cards design, clothing design, social page design & blogging is my keen interest. Twitter | Google+ | Pinterest



Need a Logo?
A powerful logo can give a company easy recognition. Create your unique business logo using our AI powered logo maker tool. Or, hire a designer to get your logo.
Best for when you want a logo in minutes. Our Artificial Intelligence powered logo maker creates dozens of unique designs in minutes. You can also edit colors, texts, icons and elements.
  • Uses power of AI & Machine Learning
  • Uses library of more than 10,000 fonts and 1M+ icons
  • No design experience required
  • Pricing starts at $20 but you pay only when you find a design you love.
Best for when you want to crowdsource ideas. Multiple designers submit entries for you to rate and review before you award a winner.
  • Fixed price packages starting from $199
  • Hand crafted designs from World-class designers
  • Dozens of concepts to pick from
  • Get 50+ designs in 7 days
  • 100% money back guarantee
Best for when you want to work with a single designer only. Explore the range of creative services offered by our highly talented designers.
  • Work with a single designer
  • Hand crafted designs from World-class designers
  • Options within all price ranges
  • Flexible turnaround time
  • Multiple revisions