Last updated on May 28th, 2018
Gym and Fitness centre has become the need of the hour. Past few decades have witnessed a tremendous surge in the awareness for fitness. This is mainly due to the internet revolution and the need for people to follow a particular stereotype to ensure a place for them in the social ecosystem. This awareness has created a considerable market for fitness centres and graphic designers to create awesome gym logo design for their brand building.
There are various types and kinds of the gym which help people maintain a healthy lifestyle. The technique used by them varies, and each segmentation has its unique set of customers and competitors. The gym logo should communicate both the niche as well as the brand message of the company. It should be loud and clear for the promotion and the merchandise design. There are specific factors which should be considered while creating a Gym Logo Design.
Let’s Take A Solid Look At How To Get Gym Logo Design For Your Business
01. The Brand
What is the vision of the company? What do you plan to achieve through your company? A gym or a fitness centre has a direct impact on the life of the consumer. Most people consider gym as a place which helps them lose a couple of pounds. In reality, it is the place where people regain their confidence.
It helps them identify a place for themselves in the community. Though, most brands invoke people to shed the extra weight, the hidden message is to get a new lease on life. Every brand has a distinctive and different way of communicating this message. The gym logo should incorporate this message into the design. This also helps them to differentiate themselves from their peers and competitors.
02. The Name
What’s in a name? The name of the brand has a significant impact on the success of the company. In the fitness industry, it has even more important in the gym logos. Most brands include the suffix gym or fitness to the name. This is to offer more emphasis on the product as well as utilisation in various collaterals.
In the earlier days, most companies used the name of the owner or the initials of the founding team as the name of the brand. This trend has continuously evolved, and exotic names specific to the industry are determined as brand names. This plays a vital role in the gym logos.
03. The Mnemonic
What is the first image which pops into your head when you think of a gym or a fitness centre? It is either a piece of the fitness equipment like a dumbbell, or image of a muscular man, or a slim woman. However, the latest graphic designers have broken this stereotype, and have created various innovations in the physical fitness business by adding the mnemonic as a part of the alphabet or even by adding a unique image in the logo.
This mnemonic could say a lot about the exquisiteness of the brand as well as determine their position in the industry. This is a creative call which determines the success or failure of the company. The more innovative the mnemonic is, the more lasting image it will provide.
04. The Message
Walk down any popular road in the metro city. How many gyms or fitness centres do you see for any given stretch of road? The answer will obviously be more than one. This stands as an evidence for the high competition in the industry. Every gym or fitness centre, like any other company, is a business and has a message which differentiates them.
This message would be something other than the promise of weight loss. The wealth loss quotient does not qualify as a brand message. It could be the approach practised or the guidance offered to the consumers. The clarity of the message speaks a lot in the fitness logo. This necessitates to get your fitness logo designed from a reputed graphic design services provider.
05. The Uniqueness
How do you stand out from the rest of your peers? Is it by your quality service, or by your mesmerizing tagline, or by sophisticated business card design? Has the attractive image been used to promote the brand? Is the the infrastructure good enough? Are the trainers qualified? The answer to all the questions is almost yes. The real answer is the uniqueness of the brand.
All gyms and fitness centres work towards the same goal. However, the path taken to excel in the industry is the uniqueness, which is also known as the Unique Selling Point. This factor should be incorporated into the logo. For instance, if the logo is for trainers, it should resemble a personal trainer logo.
06. The Colour
The hue and shade form is an inevitable part of the logo design. Unfortunately, the brand awareness today stops us from designing the logo in our favourite colours. The experts in the industry have analysed consumer response towards each colour and have determined a tone for the brand. What are the ideal colours for the vintage gym logo? To answer that question, it is essential to find the key messages and their associated tones.
The shade blue is associated with masculinity and security, and makes it an ideal choice for the logo. The shade red is related to energy and strength, and hence it becomes a viable choice. Sometimes, designers experiment with more than one colour to create the design. Some designers also make some bold decisions to do the magic.
07. The Font
What’s in a font? Apparently, everything and anything. The font should be bold and clear to create a positive impact on the consumer. The use of the stylish font is not recommended in this particular sector. There should be ample kerning space between the fonts to ensure the clarity in the gym logo design. Most logos are created in the “sans serif” font to establish the modern element.
However, some companies also use the serif font to institute more authoritative essence. However, the space between the letters can be an essential factor in the fitness logo design. The usage of more than one line is more prevalent in this industry.
08. The Usage
There is a lot of external usages for the gym logo compared to the other sectors. This could include the indoor and outdoor branding, the promotional collaterals, the television commercials, the social media, etc. The first thing consumers notice about the gym is the front panel.
This could be a well-lit acrylic board or a general flex which displays the brand name. The design should be clear and visible in both types of mediums. The next place would be the indoor branding and the merchandise design. The logo should look sleek and clear for all kinds of collaterals. The same logic goes for the other mediums.
09. The Social Media
The whole world resides on the social medium front. This might be a little exaggeration from the reality. However, it is not far from the truth. Social Media has been proved as an active marketing medium. The success of the businesses in that medium lies entirely in the promotional plan. The challenge would be to create a distinctive shiny needle among the pile of needles.
This should be creative and challenging enough to draw the attention of the consumers. The primary avenues for the fitness industry would be Facebook, Instagram and blog. It is essential for the brands to create an alluring social media page, and a logo or a part of the logo which would be crystal clear in all screen sizes.
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10. The Designer
We have discussed the various aspects that needs to be taken into account while designing a logo for the brand. An important factor which makes the design possible, is a creative designer or a leading company who can make this possible. Every marketing agency or design company promises a definitive set of values which they follow to accomplish the goal for their consumer. It is the liability of the client to identify the right partner to deliver their design needs.
The first step would be to have a clear understanding of the requirements and communicate them to the team. This would be a great help for them in creating the right look for their clientele. This would also save a vast deal of time and process for the clients. Being open to the suggestions offered by the team is important.
Getting a logo for your business can be one of the most challenging tasks when it comes to starting an entity. There is a lot of factors which are dependent on this design, and it is natural for brands/entrepreneurs to feel overwhelmed.The ideal and best way to combat the situation is to do loads of research and check with the experts in the industry. The design should be compatible with all mediums, inclusive of website design.This is a kind of once in a lifetime opportunity, and it is vital to make the right decision in creating the logo. The Gym Logo design is one of the important gateways to ensure business, and it is time to start working out.