Last updated on February 22nd, 2018
Restaurants must be represented by unique logo design in their niche market. A logo is easily the most recognized business symbol of an enterprise, including a restaurant. A brilliantly designed logo has the potential to turn a business into a brand. A Mexican romantic restaurant got its memorable logo from Designhill
A Mexican restaurant, Ricardo La Bocos, is known for its romantic environment. It wished to have a logo that is worthy of representing its business in its target market. The restaurant targets people who are experiencing romance in their lives. People visit this particular restaurant to dine and admire its romantic ambience. The restaurant wanted to get a logo design that could evoke the feeling of romance.
The restaurant, Ricardo La Bocos, which we can address as the client, would have hired one professional logo designer. But there are some disadvantages of depending solely on one designer. First, for many businesses, especially startups, hiring a professional designer is expensive and beyond their means. Secondly, the designer offers only two to three design options. You have to select one of these designs. Even if you do not like the design much, you settle for the logo as you have spent a lot of money on it. Thirdly, the designer may throw tantrums and delay your logo design project for many months.
So, the client thought it’s better that they crowdsource the design work. There are many advantages of crowdsourcing a graphic design work. First, you get a unique logo at an affordable price, which is well within your startup’s small budget. Secondly, you get many design ideas from as many logo designers. You thus have many designs to choose from. Thirdly, the designers from across the world coming from diverse backgrounds work on your logo project. This means you have access to memorable design ideas emanating from different backgrounds. In fact, advantages of crowdsourcing are many for small business owners.
01. The Design Brief
So, the client launched a logo design contest at Designhill. The client filled some details in the design brief form given at this crowdsourcing platform. In the design brief, the client mentioned about salient features of the restaurant. The brief said that the restaurant featured appetizers, or bocos in Mexican cuisine tapas menu with many fresh olives and cheese or hot chopitos, which are battered, fried baby squids plus amazing special salsas and sauces.
The client had pointed out that the design could have Mexican hat, Mexican red chili or Mexican man with hat and moustache. Overall, the client wanted a outstanding restaurant logo design.
In response to the design contest, many designers showed their interest. They sent their design entries to the client. Overall, 9 designers submitted their unique logos. They sent overall 16 designs to the client for review and feedback. It was not an easy task for the client to pick a winning design quickly.
But finally a logo design submitted by Shaylewis88 was picked by the client as winning logo for the restaurant graphic design jobs. The restaurant will be using this design everywhere for marketing its restaurant business amid targeted customers.
03. The Winning Design
The winning logo design for the Mexican restaurant has typical elements that depict Mexican culture in a symbolic way. The logo incorporates a Mexican red chilli as a dominant feature and is prominently created by tilting it a little. The restaurant’s name Ricardo is in extra bold letters and rest of the name La Bocas is in light letters creating a contrast.
The winning logo design matched with the requirements specifically mentioned by the clients and so the logo is perfect emblem to represent the restaurant’s business in the market. The client spent only an affordable price to get the logo for its business.
The client got a remarkable logo design from Designhill. You can also access your logo from this platform as per your company’s requirements.
Designhill is a leading graphic design platforms that thousands of business owners have found beneficial for crowdsourcing their design jobs. This marketplace has thousands of talented graphic designers. They look for new design jobs on this platform and get plenty of work daily. So, you can crowdsource all of your design needs here.
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04. How To Get The Best Out Of The Contest
Designhill offers you many advantages when you launch a design contest. You can immediately access the services of dozens of graphic designers. They scan this platform for new design jobs. If they find your contest interesting, they will surely try their best to come out with a unique and memorable design as per your design brief.
The crowdsourcing platform also lets you work with a particular designer without starting a design contest. Most of the designers have uploaded their design portfolio on Designhill. Just scan their works and see whose design style will best suit for your graphic design. Invite that designer to work with you on one to one basis.
Make sure that you keep track of how the designers are responding to your design contest. The designers will request your reviews and feedback so that they can move forward in their design process confidently. So, respond with your opinion on the submitted designs and ask for some improvements wherever needed. After all, they are creating designs for you and not for themselves.