Creation of logo is a tough job for the professionals. They ensure to follow a strict procedure and consider the task as accomplished only when the desired goals of a logo design are achieved. Their target is to create something unique based on an original idea for a logo. But every professional logo designer follows the following five principles of logo design.
Highlights on the 5 basic principles of logo design.
1.Simplicity of design – A logo design must be as simple as it possibly can be for easy recognition. Note this fact that people look at things in a hurry. For example, an advertisement on billboards is watched only for few seconds through a zipping car, or hundreds of products in a shopping mall are staked in rakes. So, your logo design must be simple so that it gets into the people’s memory very easily. Many details in a logo will only make it too complicated to remember
2.Make a logo memorable – It is one of the main principles of logo design that make your logo memorable. To make a logo memorable is what every professional designers aim at while creating a business emblem. In fact, the design must be simple with the purpose of putting it in memory of the viewers easily. But it is unique concept that really makes a design memorable. So, the emphasis is on a simple but unique concept that can convey the message.
3.Enduring logo – Professional and experienced logo designers understand the importance of a long-lasting logo. Only such a design that last for 20 plus years is capable of building a loyal customer base. A logo should endure test of time and should not be merely following the trendy design styles of the current time that will fade away soon.
4.Versatility – One of the basic principles of logo desin to be followed is about versatility. This principle implies that a logo must appear impressive in all sizes. So, even when a logo is downsized to print it on a pen or post card or it is blown to fill size for billboards, its uniqueness, colors, shapes, fonts must remain the same impressive. A logo also must be impressive in black and white.
5.Appropriate design – Make sure that logo design is appropriate. This logo design principle implies that the design elements must be appropriately selected to suit the client’s business. For example, a toy business can have playful and funny fonts for logo but these fonts will be inappropriate for logo of a law firm.