Top 15 Types Of Graphic Design

by Alice Jackson Tweet - in Graphic Design - 16 min read

Graphic Design

Last updated on September 4th, 2018

What is the first thought that comes to your mind when you think about graphic design — A brochure, Website banners design, or  a cool app? None of these provides an actual definition. These are only the outcomes. If you refer to online dictionaries, those also don’t give an exact definition.

Graphic designing — also known as communication design — is a skill that focuses on interpreting the message visually. It can be physical, digital or anywhere in between. It is an art of achieving certain objectives with the use of images, symbols or even with words. It helps in communicating visually and expressing the concepts and ideas aesthetically, using various graphic elements and tools.

The initial forms of graphic designs were found in cave paintings (15,000 BC), which were created to tell stories, keep records and provide information. In some parts of the world, these paintings are still visible and used as a source of information. William Addison Dwiggins, modernize the art of designing in the 1920’s. He introduced famous fonts such as Caravan Metro, Eldorado, and Falcon, etc. He continued to give his contribution to the design community until his death in 1956.

When Apple launched its first computer (1984), soon after, graphics applications such as Photoshop and Illustrator were introduced to the world. These applications helped the designers in creating the fantastic designs for different channels.

In today’s competitive world, graphic designing has become an integral part of every business. If your potential customers do not understand what your business is doing, you will not be able to grow or generate leads. Of course, there are other ways to convey your information but as rightly said, “A picture speaks thousands of words.” It is with the picture that you can hit the mind of the audiences.

This is where graphic design plays an important role. By combining technology, aesthetics, and creative thinking, you can communicate your message which will remain etched in the mind of your audiences. Most of the people have very vague thought on the working of graphic designers.They think that they create logos, make or edit images in Photoshop. Yes, designers do these things, but these are just a few of the elements of a big picture.

If you look around, you will find design everywhere—from morning cereal box to the process of booking a cab. Merging creativity with marketing strategies, the design is everywhere you look—and it matters.

Here Are A Few Reasons Why Graphic Design Is Essential For Your Business

01. Increase Sales

A good design captures the attention of potential customers. It can generate an interest in the product and motivate a customer to purchase it. If your product packaging website or retail store is attractive, the chance of your success is pretty high. Being emotional, we get easily connected with things we interact on a daily basis.We form opinions about the quality and trustworthiness of those things.

Let’s take an example of Honest Tea that sells organic beverages online. When the brand realized that people are turning off with the company’s image thinking that it’s boring and flavorless tea, they redesign its packaging.

Increase Sales

In their new packaging, they showed their customers that the tea is both healthy and tasty. The result of their efforts was phenomenal. There was a significant increase in 64% of sales in the same year.

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02. Gain Attention

With the increase in the technology, businesses are growing very fast. Every company is trying to grab the attention of the customers with various marketing strategies.

Gain Attention

But one of the main aspects which most of the companies are not paying attention to is the graphic design that can easily create an influence and snatch the attention of the customers. For example- you went to a shop to buy stationery for your company. What will be the first thing that will catch your attention? It’s the design.

03. Make Brand Name Memorable

Think of the brands like Apple, FedEx, Allpress Expresso, Nike, etc. What makes these brands memorable? What they all have in common? Apart from their products, it’s the unique design of their logos with hidden meaning that relates to their product.

Brand Name

A good design can make you stand in the crowd of competitors. Many people think that logo design is just putting a company name in a square. But there are other things also such as color, typography, etc. that play a significant role in designing a great logo.

04. Builds Relationships

Every business tries to make a good impression on their clients, vendors, investor, etc. Not everyone gets the second chance to make an impact. For example, you own a startup e-commerce website and need an investor for your company. Apart from your product what will be the first thing that he will notice? The design of your website. If the visual appearance of your site is not attractive, then you might lose a chance to carry your relationship with that client.

Relationships

Design trends evaporate as quickly as they emerged. Designers can’t ignore the latest trends. In order to better their work and keep themselves up in the market, they study and understand the new trends. By connecting with those graphic design ideas, they create impressive and smarter designs. Designhill is a leading freelance graphic design platform where you can hire professional graphic designers to create eye-catching and elegant designs for your business.

Whether you are an ambitious designer or looking for graphic design services, it is essential to understand certain types of graphic design to help find the right skills for the job:

01. Corporate Design

When it comes to starting a business, you get to hear terms like “Differentiator,” “Brand Recognition.” But there is one term that doesn’t get much attention, and that’s “corporate design.” Every business whether it’s small, medium or large has a different story to tell. The story is about their vision, mission, strength, USP, etc.

Corporate Design

[Source: Designhill’s Gallery]

When we talk about corporate design, it is more than traditional graphic design. It is a broad term that is used to cover two main elements: design (like the logo, colors, typography) and strategy (like branding). Let’s discuss them in detail:

• Logo: A logo is a graphic mark or a symbol used to identify the company, product or brand. The importance of graphic design is demonstrated form the design of the logo. A planned logo design attracts the potential clients. It is instantly recognizable and memorable.

Logo

• Color: Along with the logo, a graphic designer should also take into consideration the colors to be used in designing a logo. The selected range of colors should get fit in the logo as it is used on a website, advertising, signage, packaging, etc.

• Typography: A well-designed logo is a combination of business and art. With the help of typography balance between the two can be achieved easily. Fonts play a significant role in logo design. Selection of the wrong font can ruin your brand image.

• Branding: Branding has become one of the biggest buzzwords of the decade. A good brand identity design differentiates your product or services from your competitors and provides customers with a strong reason to choose your product. From the logo design to various marketing collaterals, graphic designing skills are used.

Branding

02. Publication Graphic Design

Publication design is a thoughtful process of putting together the images and text to support the content visually. When designing a publication, there are several things which need to be taken into consideration-where it will be published, which format is accepted by the publisher.

Publication Graphic

[Source: Designhill’s Gallery]

Few examples of publication graphic design are:

  • Newspapers
  • Books
  • Newsletters
  • Directories
  • Annual reports
  • Magazines
  • Catalogs

A good designer must be acquainted with the traditions and practices of the publisher he is going to work for. Each type of publication has a different purpose; therefore different design is required for each of them. Publication designers prefer to take various platforms like agencies, book publishing companies, magazine publishing companies to showcase their expertise as it offers them the great opportunity to do freelancing work as well.

03. Environmental Graphic Design

Many of us must be relating this with mother earth, green initiatives or saving the planet. But the fact is it has nothing to do with any of them. Environmental graphic design, also known as experimental graphic design or simply EGD, is communicating a story by combining various elements such as color, material, pattern, etc. with the architectural features of the brand. The main aim is to connect the people to places and make their experience memorable, informative or easier to navigate.

Environmental Graphic

Providing signs was also prevalent in the historical period where cave paintings were used to tell various stories. However in the modern era (profession is just 40 years old), when a group of designers recognized that they are doing a lot more similar to sign designing, they form Society for Environmental Graphic Design to develop their activities into a profession.

04. Packaging Graphic Design

Packaging is not just packaging or merely a wrapper to protect the product. It has gained a lot of importance these days by helping the businesses in increasing the sales volume. Packaging design has the power to communicate a brand story. The design of the packaging should be such that it immediately grabs the attention of the consumer.

Packaging Design

If a company is manufacturing any product, they will likely need graphic design services to make it consumer ready. Some designers work in-house for the company, some work in studio or agency and some work as freelancers. No matter how they work, but a good packaging designer should know how to develop the shape, graphics, and style on a package.

05. Website Graphic Design

Your site is a digital salesperson. A good website design can help you in attracting the potential customers and increase the sales. A professional graphic designer helps your company to build a user-friendly and athletically pleasing website for your company. He is a visual communicator whose job is to put together all the elements such as text, images, layout, etc. and design a website that can arouse the curiosity in the customers to dive in further.

Website

There are a lot of drag-and-drop website builders available but hiring a professional graphic designer can save a lot of time. If you are a budget conscious and want a professional graphic design service, then you are at right place.

06. Advertising Graphic Design

Advertising design refers to creating and organizing the visual artwork used in the advertisements for product and services. It’s all about persuasion. Advertising can be seen everywhere in the form of billboards, television, wall paintings, etc.

People who designs advertise are not only talented in creative design but also know how to sell a product and capture consumers mind. Big companies can have an in-house creative department but small companies can either contract with an agency or freelancer graphic designer.

Advertising Graphic

Advertising is a competitive industry. A lot of graphic design jobs aren’t even advertised directly. In order to grow in the industry, it is better to maintain a portfolio and approach to the companies. You never know you might land up with a dream offer.

07. Book Cover Design

Despite the phrase never judge a book by its cover, readers do. Some people buy books just because that book cover will look beautiful on their bookshelf. A good cover design can be the most significant driver of any book’s success. The cover of the book communicates a story and message through multiple colors, fonts, images, symbols, etc.

Book Cover Design

[Source: Designhill’s Gallery]

You might try to design the cover by using various book templates, but if you want a book cover design to be unique and immediately catches the reader attention, then it’s better to let experienced designers do their job. They understand the current trends and know what it takes to make a great cover.

08. Brochure Design

Brochures are a great marketing tool for any company to provide the information about its products and services. The importance of brochures not only limited to providing the information but also driving people to their business. There are various types of brochures that are used in businesses. The most common types include half fold, tri-fold, z-fold, and roll fold.

Brochure Design

[Source: Designhill’s Gallery]

When it comes to a brochure, it’s all about design. Many companies fail to create the first impression because of non appealing brochure design.  A professionally designed brochure can make a desirable impact on the targeted audiences, thus helps in building brand identity. A professional with his artistic and creative skills can design an impressive brochure and help you in winning the loyalty of the customers.

09. Label Design

A label design is a visual that differentiates your product from your competitors in the crowd of supermarket shelves. A label generally holds the information such as its maker, manufacturing and expiry date, ingredients, warnings, etc. It helps the customer in making a buying decision. Many types of symbols are nationally and internationally standardized.

Label Design

For example, a green dot is used to convey that the packaging can be recycled. In countries like the USA, many products including food and pharmaceuticals are required to put specific labels as per law. A creative label design can help the company in building a brand identity and conveys a brand message. It can help the company in pitching the sales.

The designer must have the following before designing a label:

  • Logo design of the company
  • Product details
  • Client preferences from packaging types, shapes to colors.
  • The copy(text)
  • Branding guidelines

10. 3D Graphic Designing

3D graphic designing is gaining a lot of importance these days. It has become the most popular effects used in almost all the industries. It is an art of creating a design on the X-Y-Z scale (width, height, depth) which can be rotated and viewed from all the angles in real-time.

For more complex, technical topics, companies want to convey their message in the simplest form. This is when they require the graphic design services of a 3D artist.The designers in this field posses a strong computer and technical skills. Apart from photography and various computer-aided software’s they are trained in lighting, effects and animation techniques.

3D Graphic

There is an increased demand for 3D graphic design jobs because of the rapid growth of a visual industry. We have professional 3D designers available as a freelancer who can help you in adding dimension to your project.

11. Mobile App Design

The average U.S users spend 5 hours per day on their mobile devices. The majority of that time is spent on apps. The mobile industry is growing very fast. Companies have started delivering their content and services through apps. According to Fortune, 75% of users open the app and never return. Apart from speed and ease to use features, it is the design that makes an app successful.

Mobile App

[Source: Designhill’s Gallery]

With great mobile app design, you are not only responsible for making a product look beautiful but also building a relationship between app and user. Professional App designers are aware of the latest trends. They know how to design an app with an elegant interface, perfect icons, and excellent art.

12. Customize T-shirt Design

When it comes to marketing, a lot of entrepreneurs focus on expensive marketing efforts such as T.V commercials, Newspaper ads, etc. Most prominent solutions aren’t always the best. Sometimes simple, direct marketing efforts can also yield the best results.

Customize T-shirt Design

[Source: Designhill’s Gallery]

Custom T-shirts can help the companies in building a brand identity. They carry the brand message in a more casual and friendly way. It gives a brand more fresh, unique and younger look. An attractive t-shirt with a logo or company name catches the attention among masses. At Designhill, you can get a custom t-shirt at a reasonable price.

13. Stationery Design

The best way to popularize your business is through great stationery. Apart from logo design, if there is anything that can help companies in branding is the design of the stationary. Be it letterheads, business cards, folders, envelopes, etc., having a customized stationary is a great way to show professionalism and make an impression on your clients.

Stationery Design

[Source: Designhill’s Gallery]

We have professionals from all over the world who understand your needs and offer you designs that can blend with your brand philosophy.

14. Motion Graphic Design

Motion graphic is an animation, with a text as a significant component. It is a way to communicate with the audiences with music and compelling content. It has become one of the most popular styles among the marketers. Examples: videos, animated text, video games, presentations, etc.

Motion Graphic Design

[Source: Image]

There are plenty of tools available to create motion graphics, but it takes a professional designer to take the design to a new level. Even if you have basic graphic design skills, you need to learn how to integrate various elements such as time, sound, space into your existing skills to become a trained motion designer. It is also essential to know software such as After Effects, Cinema 4D, Final Cut Pro, etc.

15. Vehicle Wrap Graphic Design

Vehicle wrap also known as vehicle advertising is the most cost effective form of advertising. Companies spend thousands of dollars on other advertising such as TV campaigns, billboards, etc., but vehicle wrap design is the most economical form of outdoor advertising. While it is a useful marketing tool, it is important to design it correctly.

Vehicle Wrap

[Source: Designhill’s Gallery]

Proper use of colors can help in gaining the attention to your message. Other graphic elements such as logo design, images or photographs should be appropriately included. An improper vehicle design can negatively affect the company.

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1 (888) 765-2908 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation

Conclusion

That’s All Folks! By now you all must have realized that there is so much in graphic design than just creating a logo or website banners. It is an art with a purpose. It involves a systematic plan to achieve certain objective with the help of photos, logos, illustrations, symbols, etc. A good design can help the companies in creating a meaningful impression. Designing of sensitive stuff should be in the hands of expert designers. When you’re looking for a professional graphic designer, knowing the different types of graphic design can help you in identify the right specialist for your business.

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Alice Jackson is a business consultant, blogger, social media enthusiast, online market analyst, amateur designer and an avid author at Designhill. She has written on several topics including social media marketing, SEO, content marketing, startup strategies and e-commerce. When she’s not writing, she loves spending her time reading romantic novels, Connect with her on Twitter: @jackson_alice1

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