Last updated on November 20th, 2018
Arts & entertainment companies have to engage their audience every time they perform. But they leave the first impression by their unique names on people. Most companies in this industry have memorable names which help them stand out from their rival businesses. But naming one such company is not easy.
Choosing a business name is potentially challenging in many ways. It surely does not seem to be that simple a process as we generally think. When you start the naming process, many names come up and mostly rejected outrightly. It is rare that a name emerges in the first attempt and is accepted widely by everyone. In most cases, identifying the right name for a company that encompasses its business and what values it stands for is a difficult job.
Arts, entertainment and recreation, is a vast industry. In the U.S, this industry alone generates an estimated $ 309 billion in revenue annually. There are nearly 1,6 million businesses active in this industry. So, that is the market your new company will be competing with.
When thinking of generating an engaging name for an entertainment company, make sure the name is interesting and amusing. However, that should not result in some forceful jumbling of words. Instead, the word should be giving us an underlying relationship between the different aspects of the arts and entertainment company and industry. Use the imagination to create the name so that it charms an audience.
The sector of the arts, entertainment, and recreation is vast. It includes many other industries that provide related services. Even those establishments that produce entertainment and promote it as well as participate in some live performances or events also are included in this sector. Those who preserve arts and exhibit art objects are also part of this industry. Those companies involved in recreational activities, hobby, amusement, and leisure-time interests also are in this sector.
Here Are The Essential Tips You Need To Follow When Naming Your Arts & Entertainment Company
01. Consider Your Message
Every thoughtful company, including arts and entertainment companies, have some message to deliver to its audience. In fact, a message is a key to the success of most businesses. The advantage here is that people’s attention is brought to what a company actually intends to do. Therefore, first know what precisely is your entertainment company’s message is, and your company’s name should reflect it.
To find out what exactly is your message is, answer this question honestly that why you started the company. Do not say that you started it to earn money. That is not the exact answer as money is the primary need, and it is the result of whatever we do in our life. For example, if a company collects art products and sells it, its message may be to spread the awareness of art.
Once you know the message, it will serve as the guiding principle in arriving at a name for your entertainment company.
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02. Make It Easy To Pronounce
During the naming process, many complicated names surface and they look nice as they sound unique. In fact, if you use some software to generate names, many strange names come up. While such names appear to be unique, people may not like them in the end. This is because these types of names are not easy to pronounce and many of them are tongue twisters.
So, prefer a name that carries your message, but it is simple to pronounce. It should be sweet, short, and anyone can spell it out easily. Another thing to note here is that a short and simple name will look nice on your entertainment company logo, which you must have a visual identity of your business.
03. Build A Perception
Pick a name that is good enough to help the audience build a desirable perception about your company. It is the perception that drives more customers to business including your art company. If the name sounds strange, people are not going to take it kindly.
Instead, they will believe that your company is not genuine or it is non-professional in dealing with customers or audience. Know that customers’ perception about your company will help build its brand identity, which is so crucial to creating a solid base of loyal customers.
04. Consider Your Competitors
Consider the names of your competitors’ art and entertainment companies. A name you think is unique may sound more or less like your rival company’s name. Pick a name that rather stands out in many ways.
Find out what you like and do not like about your competitors’ business names? Then, come out with a unique name that not only sounds unique but represents your zeal for art and entertainment. With such a name, your art logo will also stand out from your competitors’ company logos.
After you have set the guidelines for picking your company name, it is now the time to gather your friends around a table to suggest the names. But the right name is unlikely to emerge in just one meeting. It may take several brainstorming sessions. So, be prepared for the lengthy naming process. You must have some patience.
When brainstorming, ask your friends or your company people to stick to the guidelines. Make a list of the names that most of the members agree. You can later shortlist those names and see which one can be finally picked. However, the list should not be binding on you as there are other ways also to name your company.
How about asking your followers on social channels for suggesting some names? Since you have an attractive social media page design, it has thousands of followers. You can describe your company and its message that will serve as the basis for people to suggest some business names.
06. Use Software
There are many business name generator software available for free on the web. In fact, these name generators are popular with businesses. Some companies are in this field of generating business names for companies. You can also try your luck by using the software.
Just enter some keywords related to your arts and entertainment company in the search box of the software. You will have a long list of the names. Some of them may interest you while others are not appropriate. Pick a name that meets your guidelines. Also, make sure that you select a name that can easily become part of your graphic designs such as logos, websites, and business cards, etc.
07. Have Patience
Sometimes a name that you found so exciting and unique does not look so when you visit it later. That is something we know as part of the creative activity. Every artist visits its work sometime later and then finds that it is not that unique as it seemed first. That happens with business names also. Even after you select one name that sounds nice and meets the guidelines, still it may not look that great after some time.
So, a way to test the effectiveness of the name is to let it remain on the backburner for a few days. Then, revisit it and see how it sounds after so many days. If you still like it, then you will probably think of finalizing it for your art and entertainment company. Remember that when you create a logo of your company, the name should also look impressive to double the impact of the visual on the target audience.
08. Check Its Availability
Even after getting the right name for your arts and entertainment company after thorough research, it may not be available for its registration as a trademark. That means that you cannot use the name. So, checking its availability with the authorities is essential. To do that, you should visit the Patent and Trademark Office and Trademark Electronic Search System. With these sites, you can search the federal database of the names already registered.
If you do not check the availability and pick a business name, it will create legal issues later for your company. Moreover, if you hire graphic design services of a professional and include the name in logos, business cards, etc, that exercise will go waste.
09. Check Availability As A Domain Name
Your art and entertainment company will be taking its business to the online audience as well. You would like to have a professional graphic designer to build your website for displaying your entertainment services or art products online. But that is possible if you have a legal domain name for the online business.
In case the name you picked is not available as a domain, you should not be disheartened. There are some tricks to make it possible. You may use some hyphens, abbreviation, or an alternative such as.net to get the domain name similar to your company name. Or, you can think of a fresh name that you can get as a domain as well.
10. Get It Registered Quickly
Now that you have finally got the art and entertainment company name you wanted, it is time to register it. In the U.S, you can register the name and your business with the state authorities. In case you are a sole proprietor, you have the option to file the name with a “doing business as’’ [DBA] name. You should also think of registering the company name for a trademark.
Once you have registered your business name as a trademark, next, you need to hire a logo designer to incorporate the name in the logo as your visual identity.
Admittedly, choosing a name for your Arts & Entertainment Company is a lengthy process that takes its own time to complete. After you have picked the right name, it is a significant step toward making your company a brand in the days to come.
After you have chosen the name, the next step is to create impressive visuals that will form a perception about your business. For example, you should have a great design of your company logo and have an impressive website, etc. Here, a leading marketplace Designhill can help your upcoming business in getting logos, etc visual identities at an affordable price.
Art and entertainment company name should be picked carefully. It should represent your brand message uniquely and memorably. You can find the unique name by brainstorming the name ideas. Some name generator software can also be helpful. But it must also be legally available for its registration. You need to have the patience to get the right name finally.