Last updated on November 21st, 2018
Are you planning to start an educational institute? Well, before you acquire funds and hire the staff, and then make marketing strategies, you must name the institution appropriately. A right name will work in many ways for the steady growth of your educational business.
While any organization, including an educational institute, needs a solid marketing plan to boost its chances of growth in its niche, its name is the first thing people want to know. If the name is impressing and it stands out, people or target students get a positive message. But if the name is complicated and confusing, it has the potential of damaging the growth of the business.
However, finding the right name is not an easy task. Sometimes it may come to your mind out of nowhere; while rest of the time you may need to scan hundreds of name. You may not be satisfied with the one you temporarily chose and may think of retaining it. But avoid the mistakes when naming a business such as your educational institute.
The emphasis should be on choosing a clear and powerful name. Such a name can only help in marketing and branding your educational institute.
Here Are Some Tips To Consider While Naming Your Educational Institute
01. Ignore Difficult-To-Pronounce Names
The first thing to keep in mind is to avoid those names that sound strange. Many institutes have such names that people have not heard before. They are also tongue-twisters sometimes. For example, Flickr is a kind of name that is tough for people to spell out. It is actually a misspelled version. So, the lesson here is that do not twist the words in your zeal to create a unique name.
Instead, opt for a simple name that people can easily pronounce. A catchy and simple name is best because it becomes popular very soon in the target audience.
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02. Avoid Picking A Narrow And Too Literal Name
One of the critical principles of naming a business is that it should not be too narrow. It means that it should not be such that it fails to represent your future growth of the business. Remember that a company grows with the time.
After a few years, it can be a broader range of products or services. In that case, a narrow name will not cover the business growth and new markets. For example, if Amazon had initially named as OnlineBooks, the ecommerce giant would have been selling books only.
Similarly, do not name your educational institute after a particular educational product or service. Instead, name it in such a way that it still represents your business after you add more educational services to your institution.
03. Research Is Important
Make it a point to do a thorough internet search for the name. There are countless educational institutes across the globe. Have a look at their names to have an idea of the names people like. You should also do some research to have a name that stands out. It is possible that the name you desired might have already been in use by some other institution.
In fact, you will be researching the market not only to name your institution but also to create a marketing plan. For example, the next step you will take is to have a logo as an identity of your institution. But you need to research your market to guide your logo designer about the right branding elements of colors, typefaces, etc. So, make sure that you research every aspect of your institution for marketing purposes.
04. Do Some Brainstorming
Ask your friends, relatives, experts, and colleagues along with your team to think over the name. Start some brainstorming sessions. Give your team the objective of your institution, the type of students you will be attracting and the kind of education you want to impart. Some of the team members may come up with a name that clicks instantly to everyone.
05. Consider Your Logo As Well
When you choose a name for your educational institute, also keep your logo in mind. The names of institutes should go well with online institute logos. So, know if the name will translate your logo. Will the name make your logo recognizable? Ask this question yourself to get the right name.
06. Prefer.com Domain Name
After a brainstorming session, you may finally get a name that sounds great. But check if it is available to you as a domain name. You can easily find it out. But prefer a .com domain name over the others. This is because.com is a domain that everyone has confidence in, and it is also a synonym of customers’ trust. They associate it with an established business and institution.
If a desirable .com domain name is already occupied, find out if the owner is willing to sell it out for the right price. Note that acquiring a .com domain name is not just a purchase. Instead, treat it as a business investment. To check the domain name availability, you can visit the sites such as GoDaddy.Com and NetworkSolutions.com.
07. It Should Build Your Brand
The name should be such that it helps in building brand identity in your educational niche. But it does not mean that the name should essentially be related to the industry. Just make sure that it represents a vision of your educational institute. However, the name should be suggesting your brand message.
08. Pick A Name That Sends A Message
When you find a name unique and exciting, test it for its ability to signal your brand message. People will get your educational institute’s message from the name itself. The name will indicate what type of education your institute imparts.
It should be conveying something purposeful related to your organization. Find out if the name is capable of telling what your institute is all about. Similarly, the domain name also should be carrying the message.
09. Pick A Catchy Name
The name of your educational institution should be catchy that people find exciting, not dull. Pick a name that your students can proudly spell out without hesitation. It should resonate well with target students and people.
Remember that your school logo design or any educational logo will appear everywhere on your marketing campaign. So, the name will be on the logo as well. This means that the catchy name will add value to your awesome logo.
10. Spell It Out Loudly
Some names look great on paper. But when you pronounce them loudly, you find that they do not sound that great. Many such names do not sound natural. When speaking it loud, it should not be confused with other words.
11. It Should Be A Legal Name
You may have pinpointed a relevant name, but make sure that it does not violate the rights of others. This means that the name should not be already registered as a trademark name by other institutions. You can search at USPTO.gov to find out if the name can be legally available as a trademark.
You can also make a Secretary of State search. This search will let you know whether or not the name is similar to the other business names that are already registered. The Secretary of State may not allow you a similar looking name.
12. Search Social Media
Like you research a perfect domain name, research different social channels. Make sure that other institutes have not taken the social media handle that you want to create for your social media page.
These are the main points you must pay heed to find out a perfect name for your educational institute.
But naming is not the end of doing well for your institution. You need to market it well. This implies that you will be creating memorable logos, business cards, and such other graphic designs services to turn the institute into a reliable brand. Designhill, a leading marketplace, can help you create amazing designs at an affordable price. Just launch your design contest at this site to get dozens of designs as per your briefs.
Your educational institution must have a unique and simple name that target audience can pronounce easily. But the name should carry your institute’s brand message as well. Make sure that the name you pick is available as a domain name for an online presence of your institute.