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New Ford Logo Design Unveiled on F-150 for 2024

by Alice Jackson Tweet - in Logo Ideas

Did you notice the latest Ford logo design? Over the past couple of years, the car industry has witnessed a clear trend in terms of logos.

One after another, most car manufacturers have dropped flatter logo designs. The names include Porsche, KIA, Audi, Volvo, and more. Well, the script-based Ford symbol is gone, and a flatter version has taken place.

Although the company hasn’t announced it officially, it’s true. The brand has revealed an overhauled F-150. The pickup shows the latest Ford badge with a flat design. The old Ford logo has an emblem, which is gone now with a flat layout. We hope it looks familiar to you. You know why, because it resembles the old classic Ford logo of the 1960s!

Let’s take a look at the old and the new Ford logo side by side in this image:

What’s the new Ford logo color?

The color palette for the latest Ford logo has also changed. A white finish has replaced the chrome lettering plus stripping. As far as the heritage blue background is concerned, it has gone darker. This provides the Ford logo a contrasting effect. The recent logo change isn’t massive but a minimal departure from the old one. So, it’s wise to stick to the minimalism and heritage roots. This minimalist tweak gives the logo a touch of retro vibe.

What font is the Ford logo?

The Ford logo is in the classic stylized script font, giving it a unique look. It was designed by Childe Harold Wills — the first chief engineer of Ford, in 1909. The script in which the brand name “Ford” is written is called the “Script with Wings.” Its flatter, two-dimensional appearance makes it easily distinguishable from other modern car logos.

Ford logo through the years

The Ford logo’s history goes back to 1903. Let’s take a look at how it evolved from an intricate badge logo to a simplistic design.


 The first logo of the Ford Company was quite intricate. This logo had the brand name “Ford Motor Co” with “Detroit Mich” to give an idea about where the car company came from.

The Ford logo's history goes back to 1903

The ornate motifs comprising leaves and swirling elements surrounded the brand name written in a curvy sans-serif font. This logo appeared in black, along with a white layout resembling the natural handwriting.


In 1907, the Ford Company introduced a simplistic version. The brand name “FORD” appeared in the capital letter. The company got rid of the flowery elements and handwritten typeface. The minimal typeface of sans-serif was chosen for the same. The logo also included various terms, such as “For quality, hallmark, and economy” and “Every car guaranteed twelve months.”

The color switched from the earlier black and white to a grayscale palette.

In 1907, the Ford Company introduced a simplistic version. The brand name “FORD” appeared in the capital letter


In 1909, the logo we see today appeared. This logo only has the word “Ford” written in a script font. It imitated Henry Ford’s handwriting. However, in 1911, the handwriting underwent a slight change. This made it look bolder and legible.

ford logo in 1909


Well, in 1912, the Ford Company came up with something new. The old badge was gone, and bird-shaped wings took its place. White color is used to add to its details. The bird wings were designed in blue, and the letters were white for better readability. It also came up with a new tagline that read, “The Universal Car.”


In 1917, the Ford sign went from bird shape to oval. The logo color changed to grey and black. A much lighter typeface was used to write the company name “Ford.” The grey oval had a thin black border for elegant aesthetics.


1927 also came as a transformative year contributing to Ford’s logo history. The color palette went from black and grayscale to blue and white. The layout came with two frames. The white line surrounded the main badge with a sleek, deep blue line going around it.


From 1957 to 1976, the company experimented but didn’t come with major changes. The font remained the same, but the weight and slanting changed slightly.

It altered the border of its logo and added multi-faceted borders.


1976 was the year when Ford launched a logo that many people find familiar today. The year gave birth to the 3-dimensional Ford symbol. The white color of the brand name and the border changed to silver.

The blue background also used gradients for a more tactile appearance. The blue background also used gradients for a more tactile appearance. A gradient is a blend of two or more colors for a more sophisticated look.


In 2003, Ford released a more simplified version of its logo. It removed the 3D shading and gradients. The contours of the inscription became more refined and sophisticated.


Surprisingly, Ford took so long to join the logo design trends and change its logo like other car manufacturers. But it finally did it and came out with a new Ford sign that’s simple and in line with the trend. So, did you like the latest logo of Ford Motors? Don’t forget to visit Designhill to create a logo for your car manufacturing business. Use our DIY tool or simply post a car logo design contest.

Alice Jackson is a business consultant, blogger, social media enthusiast, online market analyst, amateur designer and an avid author at Designhill. She has written on several topics including social media marketing, SEO, content marketing, startup strategies and e-commerce. When she’s not writing, she loves spending her time reading romantic novels, Connect with her on Twitter: @jackson_alice1



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