Last updated on March 28th, 2020
Today, businesses actively use social media for brand promotion. After all, billions of people interact with each other on various social channels daily. By creating social media strategies, many small to big brands avail the benefits of exploring the massive audience as customers/clients. For the same, they use a responsive template that can help businesses to create as well as implement new marketing strategies and convert prospects into customers. In this article, we’ll be explaining the benefits of using social media templates for businesses and how to create impressive templates in minutes.
Today, we live and breathe social media. Whenever we come across good news, what we do in general – we share it on social media. When we get sad, we share it on social media. Today’s generation just admires social media. No wonder you’re reading this article must be fully immersed in social media.
Such dependence gives a golden chance to small and big brands to reach out to maximum people and target them through innovative marketing campaigns. Its unlimited benefits make it an ideal marketing platform to utilize it as the medium and convert prospects into customers.
From a marketing perspective, social media is mostly a visual medium. For instance, while Twitter is a text-based medium, most tweets now come with an image or video. So, a couple of hundred characters is no more sufficient to convey a message.
Similarly, on Instagram, besides posting a photo, people like to post a video or story as well. This gives users an interactive experience. While posting such updates, templates play a major role. Social media templates are useful in posting engaging and unique visual posts.
What Is The Social Media Template?
A compelling social media template helps to give an eye-candy look to your content. It allows for conducting your activities on a variety of social channels in a hassle-free way. With impressive templates, businesses can pull fans and followers in and keep them coming back for more.
The template makes the task much easier and helps in creating social media creatives such as Instagram posts, YouTube channel art, Pinterest graphics, Facebook cover photos, and more. With the templates, you can brand your social media profile cohesively with your brand and visual style.
One of the advantages of creating your own social media template is that you can adjust images, shapes, and sizes requirements easily. Also, you can get a ‘n’ number of template designs to create innovative graphics for your marketing campaign. The template is your effective solution to do various tasks regarding brand promotion quickly.
How Social Media Templates Can Benefit Your Social Media Strategy?
Businesses make intense social media strategies to engage the target audience with their brands. But it is a humongous task, especially when you involve all of the major social channels in your marketing strategy.
You need to post those blogs of varying lengths, images, videos, and all types of content on a daily bases to reach out to the audience in a big way. So, a lot of resources, planning, and time go into creating an effective social media marketing approach.
Note that the vast majority of your audience comes from social media. Studies have time and again shown that social media is growing at a fast pace. In the US alone, the number of social media users in 2018 is 243.6 million, which is expected to go up to 257.4 million by 2023.
So, your business simply cannot afford to miss such a massive audience. With social media templates, you can enhance your outreach to the target customers easily.
A social media template is a great assistance in managing your best practices while creating and posting your content on multiple channels. Since these are responsive templates, you can easily build an audience on social media as per your plan using media kit.
We Can Summarise The Benefits Of Social Media Templates As Follows :
i. You can easily make clear goals on different social media channels. This helps in meeting your larger business objectives.
ii. The templates become a tool to research on your target customer.
iii. Evaluate your present social media plans for the effectiveness to drive customers.
iv. Create social media profiles that help bring credibility to your social presence.
v. Ensure better content planning that works.
vi. Set a convenient publishing schedule.
vii. Keep track of the progress your social media strategy template is making and then improve when needed.
viii. Create tags using tag template.
When creating your social media template, you will need templates for all the major social channels. So, you will create social media graphic templates, Instagram image templates, Facebook image templates, Twitter image templates, and Pinterest pin templates.
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How To Create Social Media Templates?
With social media templates, you can quickly create professional content without any professional design experience. So, when a non-designer intends to create content on Facebook, Twitter, Instagram, and other channels, all that needs to be done is to use the template.
The drag and drop feature of the template lets you import the suitable design elements from the library of the template into the layout. That is enough to create social media content on multiple occasions using the template for that particular social platform.
However, when creating social media templates, you need to adopt a professional graphic designer’s approach. This means that you should pick colors, fonts, etc. elements carefully. Here is what you need to do.
Here Are The Quick Tips to Make A Responsive Social Media Template In Minutes
01. Know Your Audience
A template also targets an audience. After all, not all the templates are made the same. When designing a social media template for your business, consider your target audience or target customer. Who is the prospect that likely to buy your product or services in the market? You should be precisely outlining several characteristics of that ideal customer by knowing the person’s social, educational, cultural, economic, etc. backgrounds.
Once you have an insight into who the typical customer of your brand is, you will then incorporate elements of images, colors, etc. accordingly. This will help the customers relate with those elements and hence with your brand. So, your dozens of primary and sub-templates for Facebook, Twitter, and other social media will reflect your audience based on your research.
02. Pick The Right Theme
What is the theme around which you will create your content, be it text or visuals? Most of the social media campaigns by businesses are developed around a theme.
This is a tactic to drive customers’ attention to a precise need of the target customers. It works because you are diverting customers’ attention from so many things to that particular them, which helps them make a quick buying decision.
03. Use Your Brand Colors
Colors are amongst the most important elements of your social media template. If you are an established brand, you have already marked two to three colors that identify your brand.
Use these colors everywhere in creating your templates for social channels. In case yours is a new business, do some research about colors that will best evoke the emotions about your products or services.
For example, if you have a fast-food business, generally, red and yellow are the most used colors to evoke youthful passion and energy to attract young customers. So, think of colors as a way to entice consumers.
Think of providing color filters as well. The filter incorporated in your social media template will help in adjusting the opacity of the image. All you need to do is to draw a colored square over the cluttered background image. In this way, you can take a text over the image to stand out, and it is also a better way to integrate images into the designs.
04. Choose Typefaces Carefully
Your social media template has a lot of text, depending on the type of social channel you use. A template for blogs will have a more significant amount of text as headlines and body. Then, there will be text over images, which is essential to entice readers and consumers.
Remember that the right choice of fonts can make your image and post sharable. Make sure that a font suits to what you are saying through a text.
Just find three fonts and then create three versions of the design using the different fonts. Choose the one that gives personality to our template and helps convey your message. But the font must be readable.
05. Leave A Lot Of White Space
Make sure that your social media template has enough white space so that each of the design elements is visible. This is design ethics that everyone follows these days.
White space is the space left vacant between different design elements in your template to let the reader or user see the vital information quickly without stressing eyes. This is also a way to make the template free of design clutter.
06. Create A Visual Style
When you design a social media template that you create for yourself or use a readymade template, ensure that it sets a visual style for your posts. The style includes colors, fonts, emojis you use in the text or images, placing of your brand mark, or logo on posts.
Such a style will be consistent with all the social channels. The visual style will represent whatever you do on your social channels. Your audience will then grow a connection with the style.
07. Give Sizes And Specifications
Sometimes, for social media posting, different size and shape specifications are frustrating. Each channel has its own size and shape requirements. For instance, Facebook has different specifications for the cover image, profile photos, image post or video, event cover image. Therefore, update your social media template with the latest size and shape specifications of the channel you are using.
If you do that, you will be saved from spending a lot of extra time in researching about the latest specifications. A good template design eliminates this guesswork. All you need to do then is to use the template to create your social media posts or image and move to the other task.
08. Optimize Your Different Channels
Create your social media template in such a way that it is capable of posting on different channels. It should have different sizes, such as vertical, square, and horizontal, to fit several leading networking platforms such as Instagram, Facebook, Twitter, and Pinterest.
Know that Vector-based templates are the best to change colors and resize or edict images and text. By optimizing your template, you can create posts for different channels effortlessly without wasting your time.
09. Keep The Design Simple And Flat
Your social media template should preferably be a simple and flat design so that your intended message reaches across your audience easily. Use fewer colors, fonts, and give a lot of white space all over the template layout to make it look pleasing to the eyes.
It is better to adopt the time-tested minimalistic design approach that helps convey a message with minimum use of the elements. Your template, therefore, should use flat icons and minimal design. But use bold colors for popping up the design.
So, these are the key tips you should follow to create social media templates that help you perform your daily activities on varied channels quickly.
The social media template enables quick posting of text and visual content regularly for brand promotion on different social channels. But when creating your own template, equip it with your brand colors, fonts, images, and icons. Make sure that the template layout is clutter-free and eye-pleasing. The simple design with color filters and other features is a great help in performing your daily promotional tasks quickly.