Last updated on February 11th, 2019
The modern day youths like to find their partners using online dating platforms. Hundreds of dating websites have already mushroomed to meet the demand. Your new dating business, therefore, has to win the trust of the audience before it establishes itself as a reliable source of finding partners. So, the first requirement to drive the customers is to have a catchy and unique name of your dating site.
Once, online dating was seen as a desperate last attempt for lonely people to find a life partner. That is not the case anymore. Online dating business is now thriving on the back of increasing number of people from all section of society using these sites to find their soulmate. Now, according to a report, in the U.S, 30 percent of the internet users of below 30 years of age use dating apps or dating sites. The cause of using dating services varies. However, a majority of the users, around 43 percent, say that they visit dating sites to make new friends.
With the rising demand for dating sites, there is a massive escalation in the number of such sites. This simply means that your new dating business has to compete hard to register new customers and get business from them. This is where the importance of naming your dating business lies. The naming of your business is like showing up a friendly face and personality of your company to the people.
So, what exactly should you be doing to pick an effective name for your new dating business? To start with, avoid using negative words. Dating is all about positive feelings of hope, joy, and happiness.
Also, pick a name that no one can misinterpret. Most importantly, make sure that you keep the name away from any sexual connotations. Remember that an impressive username of your dating site will create an excellent first impression on the audience about your business.
Let’s Have A Look At How To Generate Business Name Ideas For Dating Business
01. Consider The Target Audience
When naming your dating company, keep your target customers in mind. Who is the ideal customer of your business? Give a precise answer to it. Some dating sites target very young people; others get their business from middle-aged people, while there are sites that target the older generation.
So, who exactly is the set of people you think should be visiting your dating app or dating website? The target audience should be kept in mind when picking the name. For example, a dating site for people below 30 years of age will have a playful name; while for older people, you can select a sophisticated name for the site. The name itself will give a hint about which set of customers should visit your website.
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02. Get Some Inspiration
Make sure that you have a good look at some inspiring business names from the dating industry. You get some idea of how a name should look like. Dating website apps such as Joyride, Cocktails, BestMetYet, and Flirtperfect are simple dating business names that you can consider as an ideal to follow. Remember that an inspirational dating business name is the first requirement to create your dating logo design, which will be your central visual identity.
03. Pick A Simple Name
The name you finalize for your dating business should be simple and unique. The customers should be able to pronounce and write the name easily.
Larger names should be avoided as they are usually difficult to remember and write. With a simple name, your audience will also love logo design as the name can be easily accommodated in a tiny logo space.
04. Use Some Emotional Words
While you will be using some wordplay to make new words to find out which name will suit best for your business, try to insert some emotion-filled words as well. The words that evoke some passion, love, togetherness, companionship, and even some lust words will catch the attention.
Do not forget that if some emotional words are in included in your dating company name, it will reflect well in the design of your business logo. Your logo designer will pick new design ideas based on the words you chose for your company name. Remember that both the name and logo make the face of your dating business for the target audience.
05. Pick A Name That Builds Your Identity
Every business looks for ways to present it as a brand. A brand is people’s perception of the company. When the target audience perceives a positive image or perception about a business, it helps in turning it into a reliable brand. But the process of branding starts with the naming of the company. This is because a company’s name is the first thing that customers notice and get an impression.
So, make sure that your dating business name is such that it helps in making a good positive perception about the services you offer. With such a name, you can then hope to build a brand identity of your dating services.
It should be a domain name: Since you will be running your dating business mostly online, you need a user-friendly website. For that, you must first have a domain name, which will be your company’s and business’s address on the web.
The domain helps your target customers in finding out your company from thousands of similar business on the web. However, it is usually difficult to have a name of your choice as a domain name as well. This is because most names are already booked as a domain. This is the reason that businesses have to coin new words, using wordplay, to form a unique name.
So, check if your dating business name is also available as a domain. Prefer getting a .com domain as it is the most popular and sought-after domain. But if someone has already grabbed the domain you are looking for, try to buy it from the owner. You can also explore other domains such as .net and different variations to find which of them fits well with your dating company name. Remember that you should book your domain name before you hire a graphic designer to create your unique website.
06. Register It As Your Trademark
Your dating business name is not a simple name. It is your trademark as well. Along with your logo, the name becomes your trademark and face of the company. You will be using the name and logo as your trademark in your marketing campaigns and advertisements. But will the authorities approve and register the name you picked as a trademark. That is another essential thing to consider. So, visit your state authorities to check if the name is available for registration or not. If not, then you need to consider another name from your list.
Note that when you hire graphic design services to create your company’s identities such as a logo, business cards, websites, etc., the trademark name is an important consideration. There is no point in creating a website or a logo without first registering the name as a trademark.
07. Get It As Your Social Media Handle
In this age of social media, every business wishes to get as many followers and likes from the target audience. So, a social media handle for your dating business name is equally important to have. Check if the name is available as social media handle across all the social platforms such as Facebook, Twitter, Pinterest, and others.
You can try some variants of the name for each platform. Since thousands of social handles are snapped up daily, the chances are that someone has already grabbed up your business name as well. But do not buy the name from an owner of the handle as most of the platforms do not permit it.
So, make sure that your dating business name can also be used as a social handle with its variants on different platforms. Then, you can think of creating your social media page design to engage and promote your audience with your business.
These are the significant points to follow when naming your dating business. The process may take many days. So, have some patience. But do not settle for a casual name as it will harm your business in many ways.
After you have picked a perfect dating business name, it is now time to create your logo, business card, website, etc. visual identities. For that, you can take help from Designhill, a prominent marketplace for small to medium businesses and startups. At this platform, you will get dozens of new design ideas and a winning design in response to your design contest.
Your dating business needs a simple but unique name that helps you in projecting your services as a reliable brand among the target audience. A memorable and easily pronounced name is also good when it is available as a trademark and domain name. Such a name with a social handle is desirable.