Brochures provide a traditional but proven way to display your products/services. With the right size, layout, and fold, you can transform even a simple piece of paper into an unmatched customer experience. Be it for tradeshow materials, mailing pieces, or selling, brochures can tell your brand story interactively. Apart from that, folding options can enhance the overall aesthetics thus improving the results.
There are 4 standard brochure sizes — 11 x 25.5, 11 x 17, 8.5 x 14, and 8.5 x 11. Go for a size that fits the information you want to deliver.
29.7 x 42 cm
21 x 29.7 cm
14.8 x 21 cm
11 x 22 cm
27.94 x 21.59 cm
21.59 x 35.56 cm
21.59 x 13.97 cm
GREAT BROCHURE EXAMPLES FROM SMALL & ONLINE BUSINESSES
How to create a brochure?
If you are all set to create a brochure — bifold brochure or another size, our powerful DIY graphic builder has simplified this process. Here is how you can design the right brochure sizes using Designhill.
Once you’ve chosen this option, take your pick from pre-designed brochure templates or create one from scratch. Then, choose from brochure pre-set for brochure sizes. Even if you go for a template, you can upload your own photo or choose from our library.
Add shapes, illustrations, text and other elements to enhance the image. Adding elements to an image is easy. Just click on the element that you want to add. You can also learn how to fold a brochure to get the size right. It makes sure that your content fits the required area and not gets chopped off.
Many brochure designs include a focal point to shift prospects’ attention, together with a color scheme that resonates with their brand. Remember, your brochure design is your company’s brand ambassador; and hence, it should match your brand’s personality right away.
Depending on your brochures sizes, you can place appropriate CTA text for your target audience to take action. Keep the context and text in mind when designing your bi-fold brochure or any other type of brochure. Make it clear in the brochure that it’s the step that customers need to take such as — to call, mail, or visit in person, etc.
“The stronger the alignment, the stronger, cleaner, and more dramatic the layout”, Robin Williams, the author of Non-Designers Design Book, once said.
Focus on alignment by placing text and images aligned with each other. For example, you may like to right-align the front cover of your brochure while the inner part of the brochure left-aligned. For smaller sections such as contact details, the center alignment will work well. Make sure to use it carefully though.
Brochure design mistakes to avoid
Some very common brochure design mistakes businesses should avoid are —
Live by the mantra Thoreau gave — “Simplify, simplify, simplify.” Do away with unwanted elements, and keep the aesthetics simple but attractive. If you follow the minimalistic design approach, your brochure will have exponential success.
No logical flow
Every brochure has a goal to accomplish. It should have a sequence of events, each step logically connecting the next step, and eventually leading to the end goal. Unorganized and cutout information is a major turn off.
The design of the brochure should resonate with your audience. This is a subtle aspect that needs to be considered before finalizing the design. Style statements like font and typeface should be carefully considered as well.
Illogical use of visuals
Every image used in a brochure should have a place and purpose for being included in it. The photo that you choose should highlight your message and be positioned for maximum effectiveness.
Not seeking professional help
All the above mistakes highlight this blunder. Creating a visually-appealing brochure needs solid know-how in designing. Seeking professional help is a guaranteed way to ensure that your brochure is effective in all your marketing campaigns.
Some of the most commonly used brochure folds include —
Half-fold or bi-fold brochure - It’s also called a book fold brochure that is designed by just folding the page into two equal halves.
Tri-fold — These are constructed by folding panels in on one another. The fold can be horizontal for shorter/wider panels, or vertical for narrower/taller panels.
Z-fold — They are designed by folding three equal panels in such a way that lets them unfold like an accordion instrument. In simple words, it forms a zigzag “Z” shape. If your brochure is image-heavy, go for this type.
Gatefold — These are made when two smaller panels of a larger panel are folded inwards that create a gate-like structure.
French fold — When two half folds are combined by folding the page in half horizontally and then vertically, it creates a card-like brochure. This is commonly used for invitations, greeting cards, and collaterals.
Double gate — It features a slightly longer width plus a second fold right at the center, creating eight panels. It’s used for magazines, larger presentations, and visually-impactful brochure designs.
Roll fold — As the name suggests, each panel of this brochure fold rolls in on each other creating a spiral-like fold. It’s ideal for handbooks, guides, and mini tutorial booklets.
Accordion fold — It contains four panels, each one of them is folded in an alternate direction. It creates a zigzag-like fold. Such brochure folds are used in instructional booklets, travel brochures, and event schedules.
Tri-fold half fold — It’s a combination of both tri-fold and French fold. It’s folded in the first half and then it contains three inward panels.
Where to find eye-catching brochure images
Using images in a brochure is half battle won. Unlike text-rich brochures that look mundane, images keep the audience hooked. There are many resources out there; you can pull various images from.
Free stock photo platforms like Pexels, StockSnap, Unsplash, and many others offer free stock images that you can use for commercial purposes.
As far as content is concerned, you can source user-generated content from various online resources out there.
Designhill — a one-stop destination for brochure sizes, styles, and types
The right brochure size goes a long way in attracting the audience and leaving a lasting impression on them. Adorned with to-the-point content and relevant images, a brochure speaks volumes about your brand and its offerings.
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