Brochure size
Brochure Size

Brochure Sizes

Put your brand in a good light with perfectly sized brochures. Use Designhill’s brochure size for your varied purposes.

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Importance of brochures for businesses

Brochures provide a traditional but proven way to display your products/services. With the right size, layout, and fold, you can transform even a simple piece of paper into an unmatched customer experience. Be it for tradeshow materials, mailing pieces, or selling, brochures can tell your brand story interactively. Apart from that, folding options can enhance the overall aesthetics thus improving the results.

Brochure Dimensions

There are 4 standard brochure sizes — 11 x 25.5, 11 x 17, 8.5 x 14, and 8.5 x 11. Go for a size that fits the information you want to deliver.

Sizes Size Dimensions
International A3 29.7 x 42 cm
A4 21 x 29.7 cm
A5 14.8 x 21 cm
DL 11 x 22 cm
North American Letter 27.94 x 21.59 cm
Legal 21.59 x 35.56 cm
Half-Letter 21.59 x 13.97 cm

Explore & Customize Brochure Templates to Make Your Own

Best Practices

It’s a no-brainer, but the following brochure sizes are  crucial to its success. We would suggest you go through the defined brochure sizes to get the right size as per your needs.

The human brain processes visual information 60,000 times faster than plain text-based content. So, it’s evident that you use relevant images in your brochure design to make it more attractive.

Many brochure designs include a focal point to shift prospects’ attention, together with a color scheme that resonates with their brand. Remember, your brochure design is your company’s brand ambassador; and hence, it should match your brand’s personality right away.

Depending on your brochures sizes, you can place appropriate CTA text for your target audience to take action. Keep the context and text in mind when designing your bi-fold brochure or any other type of brochure. Make it clear in the brochure that it’s the step that customers need to take such as — to call, mail, or visit in person, etc.

“The stronger the alignment, the stronger, cleaner, and more dramatic the layout”, Robin Williams, the author of Non-Designers Design Book, once said.

Focus on alignment by placing text and images aligned with each other. For example, you may like to right-align the front cover of your brochure while the inner part of the brochure left-aligned. For smaller sections such as contact details, the center alignment will work well. Make sure to use it carefully though.

Brochure design mistakes to avoid


Some very common brochure design mistakes businesses should avoid are —


Aesthetic clutter

Live by the mantra Thoreau gave — “Simplify, simplify, simplify.” Do away with unwanted elements, and keep the aesthetics simple but attractive. If you follow the minimalistic design approach, your brochure will have exponential success.


No logical flow

Every brochure has a goal to accomplish. It should have a sequence of events, each step logically connecting the next step, and eventually leading to the end goal. Unorganized and cutout information is a major turn off.


Mismatched design

The design of the brochure should resonate with your audience. This is a subtle aspect that needs to be considered before finalizing the design. Style statements like font and typeface should be carefully considered as well.


Illogical use of visuals

Every image used in a brochure should have a place and purpose for being included in it. The photo that you choose should highlight your message and be positioned for maximum effectiveness.


Not seeking professional help

All the above mistakes highlight this blunder. Creating a visually-appealing brochure needs solid know-how in designing. Seeking professional help is a guaranteed way to ensure that your brochure is effective in all your marketing campaigns.

Where to find eye-catching brochure images

Branding logo maker

Using images in a brochure is half battle won. Unlike text-rich brochures that look mundane, images keep the audience hooked. There are many resources out there; you can pull various images from. 


Free stock photo platforms like Pexels, StockSnap, Unsplash, and many others offer free stock images that you can use for commercial purposes.


As far as content is concerned, you can source user-generated content from various online resources out there.

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Brochure sizes

Designhill — a one-stop destination for brochure sizes, styles, and types

The right brochure size goes a long way in attracting the audience and leaving a lasting impression on them. Adorned with to-the-point content and relevant images, a brochure speaks volumes about your brand and its offerings.

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