Fuel your marketing campaigns with the right web banner sizes

Get the space on a site where you want your banner to be featured. Choose the placement above the fold but adjacent to the main content of the page.

Any banner ad design counts on the right balance of elements. Therefore, before finalizing a website banner size or any other banner, hierarchy is worth considering. Look out for the three basic elements — your brand logo, the value proposition, and CTA placed strategically.

Choosing the right website banner size or dimension is essential. As per Google Adsense, the most liked banner sizes are — 728×90px  for Leaderboard, 300×600px for Half Page, 300×250px for Medium Rectangle and 336×280px for Large Rectangle.

Viewers are going to look at your web banner ads just for a few seconds (nanoseconds maybe). So, you must keep it simple and devoid of fancy design elements. Simplicity attracts senses, keep this in mind always.

Buttons are supposed to increase the CTR (click-through rate) of an ad. If you’re planning to use buttons in your ad, position them below your copy at the right side using contrasting colors. Make sure to check consistency throughout the ads.

To make your audience read your copy clearly, use different sizes for the body copy and the headline. The maximum length of each copy should be four lines.

As compared to static web banners, animated banner ads often stand out. They are attractive that catch the viewers’ attention in the most engaging way. But make sure your ad message is clear throughout and it isn’t misleading. Use simple animations instead of complex.