When it comes to displaying your advertisement, choosing the right web banner size becomes essential. There are different banner sizes supported by Google. Getting the right banner size helps you display your ads to your prospects in an eye-catching way. Each banner has the purpose of generating brand awareness by reaching its target audience based on various websites. Be it web banner size, business card size, brochure size, or invitation size, the right size helps to bring out the best results.
Different web banner sizes
Here are different banner sizes that you must consider before putting up an ad
728 x 90 px
336 x 280 px
300 x 250 px
160 x 600 px
120 x 600 px
120 x 90 px
120 x 60 px
88 x 31 px
GREAT WEB BANNER EXAMPLES FROM SMALL & ONLINE BUSINESSES
How to design a banner with Designhill
Are you ready to create your professional banner? If yes, Designhill’s banner maker — a DIY tool, is at your disposal for simplifying the entire banner making process.
Launch the DIY tool and enter your custom width and height to begin with your web banner sizes. Take your pick from a stock of icons and frames added in the library to ease out the customization process. If you want to add a custom image from your system, go ahead and pick a photo to upload.
Customize the image with your choice of text and graphics. It takes just a few clicks to adjust these elements. Web banner sizes will be adjusted as per the custom width and height entered by you.
Any banner ad design counts on the right balance of elements. Therefore, before finalizing a website banner size or any other banner, hierarchy is worth considering. Look out for the three basic elements — your brand logo, the value proposition, and CTA placed strategically.
Choosing the right website banner size or dimension is essential. As per Google Adsense, the most liked banner sizes are — 728×90px for Leaderboard, 300×600px for Half Page, 300×250px for Medium Rectangle and 336×280px for Large Rectangle.
Viewers are going to look at your web banner ads just for a few seconds (nanoseconds maybe). So, you must keep it simple and devoid of fancy design elements. Simplicity attracts senses, keep this in mind always.
Buttons are supposed to increase the CTR (click-through rate) of an ad. If you’re planning to use buttons in your ad, position them below your copy at the right side using contrasting colors. Make sure to check consistency throughout the ads.
As compared to static web banners, animated banner ads often stand out. They are attractive that catch the viewers’ attention in the most engaging way. But make sure your ad message is clear throughout and it isn’t misleading. Use simple animations instead of complex.
Web banner mistakes to avoid
Some of the biggest web banner mistakes that you should avoid are—
Spelling or grammar mistakes
Even if there are minor spelling or grammatical mistakes; people will notice it and run away. It will also put your brand on the red flag for all the wrong reasons. So proofread your copy or any text on your banner thoroughly before getting live with it.
Avoiding contact info
Forgetting to add your address on the web banner is truly disastrous. Ideally, a banner should have at least your phone number, address, and a link. You can forget any one of them but not all of them.
Adding too many elements in one banner
Some people use a single web banner size as a place to showcase everything they can. That’s a problem as the banner ends up looking overcrowded. Also, too much text or info on a single banner creates confusion among your audiences. So, stay away from adding too much information.
Avoid colors that hurt the viewers’ eyes
An overuse of outdated art and colors might hurt the viewers’ eyes. Therefore, you should avoid adding such colors and elements. Use brand-specific colors for relevance.
A web banner with no call-to-action (CTA) puts people into a dilemma whether they should take an action or leave. So add strong call-to-action to your banner, for example — enter here, know more, Call Now, etc.
What should an ideal web banner sizes look like?
Here are some of the best ideas for a web banner sizes —
Grab customers’ attention — capturing your target audience’s attention isn’t a cup of coffee. You have to be creative. Your banner should have a pleasing design with appropriate elements placed appropriately.
It should boost traffic — a good web banner size encourages viewers to visit the site of the advertiser. It should have CTAs to encourage the visitors for the same though.
It should sell an item/product — web banner ads encourage the audience to buy certain items. But for that, it has to be effective with logo, text, elements, etc. placed strategically.
It should announce discounts and sales — for increased revenue generation, a web banner sizes should inform the audience about certain discounts and deals.
It’s time to design better web banners with the right size!
The visual world is now surrounded by banner ads of all sizes. The simple answer to why do they work is —people grasp visual content better than standalone texts. Customers are bombarded with thousands of ads daily but only a few excite them to visit a site, purchase a product or remember a brand for a future purpose. Designhill helps you create a professional web banner sizes with its DIY banner maker.
The Final Thoughts
When planning to increase your revenue, traffic, and generate brand awareness, a well-designed web banner plays an important role. Likewise, web banner sizes also play a pivotal role in engaging the audience. For your specific banner ad placement, there is a standard size recommended by Google Ads. So don’t waste your time! Get started with your banner ad now.
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